Finance Business Partner - Marketing

• Own the capital allocation in collaboration with Marketing, supporting decisions on where to invest, scale, optimize, or reduce spend across channels, markets, and initiatives
• Partner with Marketing leadership to continuously assess the effectiveness and efficiency of marketing investments
• Define and maintain performance management frameworks for Marketing, focusing on value creation, capital efficiency, and return on investment
• Establish and run a clear, repeatable performance cadence (weekly/monthly/quarterly) to provide transparency and alignment across the CEO, CFO, Marketing Director, and executive stakeholders
• Act as a trusted strategic advisor to Marketing leadership, supporting medium- and long-term growth strategies from a financial and value-creation perspective
• Partner closely with the FP&R, which is responsible for preparing forecasts, budgets, and management reports related to Marketing
• Build strong, trusted relationships with Marketing leaders, acting as the primary Finance point of contact for marketing-related performance and investment topics

• Strong financial and commercial acumen, with the ability to evaluate investment performance, returns, and trade-offs
• 5+ years of relevant experience in finance business partnering, FP&A, or commercial finance, ideally with exposure to Marketing, Growth, or Commercial teams
• Proven experience in capital allocation, performance management, and executive-level decision support
• Strong understanding of marketing economics and performance metrics, including CAC, LTV, ROAS, funnel efficiency, cohort analysis, and payback periods
• Excellent communication and storytelling skills, with the ability to translate data into clear executive insights
• Strong stakeholder management skills, with confidence to challenge and influence senior leaders
• High proficiency in Excel and PowerPoint
• experience with BI tools and marketing analytics platforms is a plus
• Structured, proactive, and outcome-oriented mindset, with a focus on value creation rather than reporting
• Fluent English, written and spoken
• Master’s degree (e.g. MSc, MBA) from a leading international university or business school is considered a strong advantage

Experience with BI tools and marketing analytics platforms

• Annual salary reviews, promotions and performance bonuses
• myPOS Academy for upskilling and training
• Unlimited access to courses on LinkedIn Learning
• Annual individual training and development budget
• Refer a friend bonus
• Teambuilding, social activities and networks on a multi-national level
• 25 days annual paid leave (+1 day per year up to 30)
• Full “Luxury” package health insurance including dental care and optical glasses
• Meal vouchers of 200 BGN per month
• Fully covered Multisport card
• Free coffee, snacks and drinks at the office