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Be the strategic finance partner to our Marketing organization—driving efficiency across Lovable's B2C growth engine through rigorous planning, measurement, and ROI-focused decision support.
Job Responsibility:
Drive Marketing Efficiency & Planning: Own the financial operating plan for Marketing—budget allocation, campaign ROI analysis, and investment tradeoffs to fuel B2C growth while maintaining unit economics discipline
Own Channel-Level Unit Economics: Build and maintain CAC/LTV and payback models by channel, tying spend to cohorts and retention to guide investment decisions
Operationalize Measurement & Reporting: Create clear, repeatable reporting for Marketing performance (weekly/monthly), including targets, variance analysis, and learnings that translate into action
Support Experimentation & Forecasting: Partner with Marketing to size tests, set success metrics, and forecast impact on growth and unit economics
Build an AI-Native Function: Integrate AI agents and automation into the finance workflow, rejecting manual spreadsheet work for modern infrastructure that moves at Lovable's speed
Requirements:
Growth Marketing Strategist: You understand B2C growth mechanics—paid acquisition, organic loops, channel mix, and CAC/LTV dynamics. You can dissect a marketing funnel and partner with Marketing leaders to drive measurable ROI improvements
Technical & Analytical Authority: You have "Excel expert" modeling chops and data skills (SQL, Hex, BI tools) to gain credibility with Marketing leaders. You translate programs into financial impact with precision
Service-First Partner: You bring a proactive, "can-do" attitude to every interaction and own the operationally tedious work required for clean handoffs between teams
Finance & BizOps Veteran: 8+ years of relevant experience, including 4+ years in strategic finance or BizOps supporting Marketing or Growth at a consumer or SaaS technology company. Bachelor's degree in a quantitative field