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This role is required to provide general sales and marketing support to lottery retailers within the assigned zone of Westmoreland and is directly responsible for sales growth of retail locations within the assigned route. Expected to leverage planning, organizing, trade and industry knowledge, persuasive selling skills, POS materials and other tools to create a positive change in sales, implement ‘best practices at each assigned retail outlet as well as ensuring quick and effective responses to retailers’ needs and requirements.
Job Responsibility:
Management of the territory to achieve specified sales targets for DBG, Instants, Social Space and TopUp categories
Adhere to weekly journey plan to retailers based on priority
Plan objectives for each sales visit based on evaluation of historical sales. Environmental factors, retailer specific factors, the company organizational objectives, and priorities
Engage Retailers in Sales Optimization conversations and advising on the application of “Lottery Best Practices” to improve player experience and increase sales in targeted retail outlets within territory
Execute POS material placement and ensure adherence to Merchandising Standards for the territory to deliver DBG and Instants sales objectives while enforcing visibility standards and planogram compliance
Analyze sales data and market information to provide insight for growth opportunities, identify threats to sales, and escalate same were required
Provide punctual, effective weekly and otherwise scheduled reporting on activities, evaluations, and trade information, surveys
Work effectively and efficiently to achieve territory/department KPI related the following measures
Terminal expansion
Weekly Sales
Sales per Terminal
Retail Expansion
Money time monitor expansion
Retail Transactions
Instant Ticket confirmations, activations, and settlements
Lead execution of Sales & Marketing Trade Promotions and Initiatives in assigned territory to grow Instants, DBG, Social Space and commercial service sales
Monitor and ensure retailers’ compliance with technical requirements for the protection of the company assets (Terminals, Printers, Modems, Led Monitors etc.)
Assess and recommend solutions for signage/branding needs for retail locations (External and Jackpot Signage, Internal & External Branding)
Support Retailer/Terminal Operator training and In-Trade Up-Selling/Customer Service Training
Provides weekly trade intelligence updates regarding new products, promotions, and activities being executed by competitors in trade
Provide trade marketing support for the launch of new games, game enhancements and system promotions
Execute daily scheduled visits to assigned retailers and update the CRM system with all relevant information during visits
Support Consumables Distribution to all retailers in assigned territory
Conducts physical inventory of Instant Tickets and DBG play slip stock and replenishes consumables as needed
Coordinate with Procall department to ensure the retailer have the right stock level for each Instant price point
Support Sales, Merchandising and Distribution and inventory management of Instant Tickets within assigned territory
Perform additional duties and responsibilities as assigned
Requirements:
Bachelor’s Degree from an accredited college or university with major course work in, sales, marketing, public relations or business administration preferred
Certificate Sales and/or Marketing from a recognized institution
Minimum three (3) CXC subjects required, should including English Language and a numeric subject
Minimum 2 year’s sales/marketing experience in Fast Moving Consumer Goods Industry
Must reside in the western region
Holder of a valid General Driver’s License (4,000 KG), and a good driving record
Proficiency in operating a manual transmission vehicle
Sound Knowledge of Sales Structure Call Techniques
Strong communication skills both verbally and written
Strong interpersonal skills
Strong Customer Service skills
Good Analytical skills
Good Report Writing skills
A good knowledge of the roads and districts within assigned territory