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Advocate Group Logo Advocate Group · Sales

Field Sales Executive / Trade Development Manager

United Kingdom, Newcastle Employment contract 28000.00 GBP / Year · Job Posted May 29, 2026
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Job Description

Would you like to join the most recognisable and fastest-growing brands within the FMCG sector as they continue to invest heavily across the UK convenience channel? As the Field Sales Executive, you will take full ownership of your territory, managing your area like your own business while driving sales growth, increasing brand visibility, and delivering strong in-store execution across independent retail accounts. The Role: Managing your territory with full ownership and accountability; Building strong relationships with independent convenience retailers; Increasing product distribution, visibility, availability, and rate of sale; Negotiating additional space and securing impactful in-store execution; Delivering eye-catching displays, POS, and promotional activations; Identifying growth opportunities within existing and new accounts; Supporting new product launches and promotional campaigns; Monitoring competitor activity and feeding back market insights; Working towards clear KPIs and commercial sales targets. About You: You may already have FMCG or field sales experience and be looking for a bigger brand with greater autonomy; You could come from a retail, convenience, hospitality, brand activation, or customer-facing background and be looking to transition into field sales; You are energetic, highly motivated, and thrive in a fast-paced environment; You are commercially minded with a naturally competitive attitude; You are confident building relationships and influencing customers; You are comfortable working independently and managing your own territory; You are resilient, proactive, and solution-focused; You enjoy being out in the field and creating visible results in-store.

Job Responsibility

  • Take full ownership of territory
  • manage area like own business
  • drive sales growth
  • increase brand visibility
  • deliver strong in-store execution across independent retail accounts
  • manage territory with full ownership and accountability
  • build strong relationships with independent convenience retailers
  • increasing product distribution, visibility, availability, and rate of sale
  • negotiate additional space and secure impactful in-store execution
  • deliver eye-catching displays, POS, and promotional activations
  • identify growth opportunities within existing and new accounts
  • support new product launches and promotional campaigns
  • monitor competitor activity and feed back market insights
  • work towards clear KPIs and commercial sales targets
  • direct market activation execution
  • direct promo execution
  • training and coaching of distribution partner staff
  • POS distribution and management
  • acquiring new independent retailers
  • distributing stock lines per outlet
  • distributing point of sale material and merchandising
  • support appointed distributor with promotional activity
  • efficient administration and compliance
  • communicate market information to distributor
  • activity reporting

Requirements

  • FMCG or field sales experience
  • energy, highly motivated, thrives in fast-paced environment
  • commercially minded with competitive attitude
  • confident building relationships and influencing customers
  • comfortable working independently and managing own territory
  • resilient, proactive, solution-focused
  • enjoys being out in the field and creating visible results in-store
  • sales experience preferably in FMCG and drinks industry
  • MS Office experience comfortable with Excel and Word
  • driving license
  • proven ability to work on own initiative in unsupervised environment
  • business English

Nice to have

Retail, convenience, hospitality, brand activation, or customer-facing background

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