Field Marketing Specialist

• Oversees and supports strategic decisions from the National and Business Area level, and local
• Ensure the sales plan and signage is executed at site level
• aligning with site level needs
• Assist our organization with scaling to common sign types
• Assist National and Business Area levels with planning and coordination of all printed and digital sign programming
• Ensures operation of digital assists in stores and on forecourts
• Local Media relations (reactive) Planning and implementing local public relations campaigns (grand openings, post renovation campaigns)
• Localized Social Media marketing campaign needs
• Managing the business unit marketing / advertising budget
• Conducting, summarizing, and presenting local market research
• Management of internal communications content
• Providing content for external digital channels when needed locally (web site, social media channels)
• Social investment program management
• Crisis communication planning and preparation
• Participation in communications network / weekly communications reporting
• Media Monitoring
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks
• or participating in professional societies
• Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines

• Bachelor’s degree in communications, marketing, or related field preferred
• Two or more years of experience working in marketing, merchandising and communication and/or related field required
• Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint) and Adobe Creative Suite (Photoshop/InDesign/Illustrator)
• Must have well-developed verbal and written communication skills and excellent interpersonal skills
• Proven success record with media relations/PR campaigns
• Excellent project management skills and ability to collaborate with other departments
• Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy
• Track record of managing third-party relationships and/or direct reports
• Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts
• Commercial mindset: Goes the extra mile to drive the commercial success of the company
• Creative thinker who has proficient design and organizational skills
• May require up to 50% travel
• Retail experience is preferred

Retail experience