Field Marketing Specialist Job at Bentley Systems (Remote)

Field Marketing Specialist

Bentley Systems

Location:
United States , Remote

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Field Marketing Specialist plays a key role in driving regional demand, accelerating pipeline, and supporting the sales organization through localized marketing programs. This role partners closely with sales, product marketing, and events teams to execute high‑impact field initiatives that increase brand visibility and generate qualified opportunities. The ideal candidate is detail‑oriented, collaborative, and energized by working in a fast‑paced tech environment.

Job Responsibility:

Plan and execute regional marketing programs including customer events, partner events, trade shows, lunch‑and‑learns, and industry conferences
Support the development of localized campaigns tailored to specific territories, verticals, or customer segments
Manage event logistics end‑to‑end: venue selection, vendor coordination, shipping, booth setup, swag, and on‑site execution
Ensure brand consistency across all field activities and materials
Partner with regional sales leaders to understand territory goals and build marketing plans that support pipeline creation and acceleration
Provide sales teams with event briefs, follow‑up plans, and campaign assets
Track and report on event performance, lead quality, and ROI
Maintain strong communication loops with sales to optimize future programs
Execute multi‑touch campaigns that may include email, digital ads, webinars, and partner co‑marketing
Collaborate with product marketing to tailor messaging for regional audiences
Manage field marketing budgets, ensuring efficient spend and accurate reporting
Work closely with the events, demand generation, and partner marketing teams to ensure alignment across initiatives
Coordinate with operations and marketing automation teams to ensure accurate lead capture, routing, and reporting
Support internal communications around field activities and results

Requirements:

3+ years of experience in field marketing, event marketing, demand generation, or related marketing roles
Strong project management and organizational skills
Ability to work independently and manage multiple programs simultaneously
Excellent communication and interpersonal skills, especially when working with sales teams
Comfortable with travel (typically 20–40%), depending on region and event calendar)
Experience in B2B technology, SaaS, or enterprise software (preferred)
Familiarity with marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce) (preferred)
Experience working with channel or partner ecosystems (preferred)
Data‑driven mindset with the ability to analyze program performance (preferred)

Nice to have:

Experience in B2B technology, SaaS, or enterprise software
Familiarity with marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce)
Experience working with channel or partner ecosystems
Data‑driven mindset with the ability to analyze program performance

Additional Information:

Job Posted:
February 20, 2026

Work Type:

Remote work

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