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The Marketing Specialist is a creative, organized, and detail-oriented individual who has a passion for marketing in the food, beverage and hospitality industry. This role is responsible for executing marketing strategies to promote awareness, increase guest satisfaction, and drive profitable growth in all amenity spaces. Overall responsibilities include developing content to drive customer awareness and engagement, working with the operations and culinary teams. This individual will have the ability to think both creatively and strategically, while executing innovative, exciting, experience-driven solutions which continue to improve our premier program. Experience in design in Canva or other programs is necessary. Ability to communicate and work cross-functionally with a variety of teams, both internal and external is paramount to the success of this role. Ability to develop a strong communication plan using a multi-channel approach: web site, social channels, email campaigns, menu boards, internal client communication channels, etc. is required. This role is responsible for executing and measuring the success of the marketing programs based on established KPIs.
Job Responsibility
Executing marketing strategies to promote awareness, increase guest satisfaction, and drive profitable growth in all amenity spaces
Developing content to drive customer awareness and engagement
Working with the operations and culinary teams
Thinking both creatively and strategically, while executing innovative, exciting, experience-driven solutions
Developing signage and marketing collateral, with a focus on catering and event production
Creating marketing materials via Canva or other design software
Developing marketing implementation plans and works with Operations and Culinary Team to activate and measure success
Leading the development and implementation of signage, smallwares, and merchandising
Meeting regularly with leadership team to present new ideas
Managing and maintaining respective updates for internal company communication via slack and newsletter
Providing continuous support with product and program innovation, including participating in marketing presentations
Protecting the integrity of the client brand and proprietary information
Building relationship with clients, organization department heads and subgroups/community groups
Coordinating special events, promotions, marketing collateral, and engagement activations
Developing Marketing Growth and Customer Engagement Plans and gathers metrics
Working collaboratively with Marketing and Brand Leaders to ensure development of the right programs and content
Requirements
Bachelor's Degree in marketing, business or hospitality management is highly preferred
Minimum of 2-4 years of marketing or food service management experience, with a proven record of success and effective performance
Prior frontline experience in the food and beverage or retail industry
Demonstrated success planning, implementing, and optimizing communications and marketing campaigns
Strong storytelling skills
Great time management skills and self-discipline
Must be able to efficiently use MS Office products to accomplish work tasks, especially PowerPoint
Must be a team-player with a can-do attitude
This role is required to be in-office 5 days per week
Knowledge, Skills, and Abilities: Marketing Design, Digital Marketing Experience, Data Analytics, Content Development and Activation, Strong Communication and Problem-solving Skills
Experience working with Microsoft and Avery templates, mail merging, PC and Mac platforms, and extensive file type and format knowledge
Experience in design in Canva or other programs is necessary
Ability to communicate and work cross-functionally with a variety of teams
Ability to develop a strong communication plan using a multi-channel approach: web site, social channels, email campaigns, menu boards, internal client communication channels, etc.