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Oversees and supports strategic decisions from the National and local level
Ensures the sales plan and signage are executed at site level, aligning with site level needs
Assists our organization with scaling to common sign types
Assists National and local levels with planning and coordination of all printed and digital sign programming
Ensures operation of digital assets in stores and on forecourts
Local Media relations (reactive)
Planning and implementing local public relations campaigns (grand openings, post renovation campaigns)
Executes localized Social Media marketing campaigns
Assists in managing the business unit marketing / advertising budget
Conducting, summarizing, and presenting local market research
Management of internal communications content
Providing content for external digital channels when needed locally (web site, social media channels)
Social investment program management
Participation in communications network / weekly communications reporting
Media Monitoring
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks
or participating in professional societies
Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines
Requirements:
Bachelor’s degree in communications, marketing, or related field preferred
Other combinations of job-related experience and education that meet the requirements may be substituted
Two or more years of experience working in marketing, merchandising and communication and/or related field required
Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint)
Proficiency in Adobe Creative Suite (Photoshop/InDesign/Illustrator) preferred
Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills
Proven success record with media relations/PR campaigns
Excellent project management skills and ability to collaborate with other departments
Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy
Track record of managing third-party relationships and/or direct reports
Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts
Commercial mindset: Goes the extra mile to drive the commercial success of the company
Creative thinker who has proficient design and organizational skills
May require up to 50% travel
Retail experience is preferred
Nice to have:
Proficiency in Adobe Creative Suite (Photoshop/InDesign/Illustrator)