Field Marketing Specialist

• Oversees and supports strategic decisions at National, Regional, and local levels
• ensures sales plan and signage is executed aligning with site-level needs
• assists with scaling to common sign types
• plans and coordinates printed and digital sign programming
• ensures the operation of digital assets at site level
• manages local media relations (reactive)
• plans and implements local public relations campaigns
• manages localized social media marketing campaigns
• oversees the business unit marketing/advertising budget
• conducts and summarizes local market research
• manages internal and external communications content
• manages social investment program
• plans and prepares for crisis communication
• participates in communications network/weekly reporting
• monitors media
• maintains professional knowledge through workshops and publications
• contributes to team effort by meeting financial and key result area targets.

• Bachelor’s degree in communications, marketing, or related field preferred
• two or more years of experience working in marketing, merchandising and communication and/or related field required
• proficiency in Microsoft Office Suite (Word/Excel/PowerPoint) and Adobe Creative Suite (Photoshop/InDesign/Illustrator)
• well-developed verbal and written communication skills
• excellent interpersonal skills
• proven success record with media relations/PR campaigns
• excellent project management skills and ability to collaborate with other departments
• well organized and ability to handle multiple responsibilities under constant deadlines with high attention to detail and accuracy
• track record of managing third-party relationships or direct reports
• customer focus
• commercial mindset
• creative thinker with proficient design and organizational skills
• may require up to 50% travel
• retail experience is preferred.

Retail experience.

• Equal Opportunity Employer
• complies with Americans with Disabilities Act (ADA)
• may offer reasonable accommodations.