Field Marketing Specialist

• Partner with the Executive Briefing Manager to execute in-person and virtual briefings for enterprise customers and prospects
• Support at-scale customer meetings at strategic events (e.g., industry conferences, summits, or major trade shows), coordinating meeting logistics, agendas, and high-touch customer experiences
• Organize meeting logistics, catering, AV requirements
• coordinate meeting agendas
• oversee event setup and breakdown for both briefings and large-scale events
• Report on KPIs, briefing center metrics, and attendee engagement
• Provide support for workflows including vendor setup/management, POs/invoicing campaign/event setup, SFDC campaign creation, invite/landing page development, content review, target list development, event support and execution, budget tracking, reporting and dashboards, data analysis, working with third-party vendors, and a variety of other projects
• Work closely with the regional field marketing managers to support the execution of integrated regional programs targeting enterprise and commercial accounts, which include tactics across all stages of the funnel
• Align and collaborate with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow up are met
• Help create enablement materials, communications, PG days, call campaigns, Salesloft templates, etc. to increase SDR/AE conversion of field marketing leads to meetings and qualified pipeline
• Communicate regularly with various stakeholders to gather inputs and support cross-functional initiatives, such as PG councils, and proactively report on results
• Assist in coordinating cross-functional stakeholder input for the Americas marketing calendar, weekly Sales/SDR updates, and monthly Americas and regional PG council presentations
• Reporting to accurately measure business impact on pipeline/bookings (sourced/influenced), database growth and account/persona engagement from field marketing programs

• 2-3 years experience in marketing
• B2B marketing and technology industry experience preferred
• Experience with CRM technology and marketing systems such as Allocadia, Salesforce, Tableau SalesLoft, Splash, Google Workspace
• Proactive self-starter with a results-driven mentality and ability to execute and track programs aligned to business goals
• Data-driven mindset with an understanding of pipeline management and metrics, including opportunity acceleration and velocity, with a focus on quantifiable outcomes derived from field marketing programs
• Strong written and verbal communications skills, including experience in copywriting and presentation decks for both internal and external B2B audiences
• Ability to clearly communicate process improvements and outcomes to internal stakeholders
• Excellent project management skills and ability to manage a high volume of competing tasks and demands for a diverse group of stakeholders
• Sense of urgency, flawless attention to detail in execution, ability to prioritize and quickly adapt to a changing environment
• Strong analytical and organizational skills, executing programs on time and within budget
• Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally with field marketing, account executive, SDRs, partner development managers, and extended marketing teams
• Experience working both independently and within close teams in a fast-paced remote work environment
• Experience with tradeshow and meeting management, including logistics, booth requirements and build, vendor management with the ability to manage multiple deadlines simultaneously
• Ability to travel ~25% of the time

Experience with Asana and JIRA is a plus

• Remote-First Work
• Robust Insurance Benefits
• Flexible Time Away
• The Best Teammates
• Experience Ambassadors
• Open and Honest Culture
• Well-Being and Growth