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Workato Logo Workato · -

Field Marketing Manager

United States, Denver 100000.00 - 125000.00 USD / Year · Job Posted February 18, 2026

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Job Description

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility. Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world.

Job Responsibility

  • Support the end-to-end execution of Workato's tradeshow program and field marketing events
  • Own logistics such as exhibitor deadlines, booth orders, shipping, badge registrations, show services, hotel room blocks, and ancillary events
  • Manage vendor communications, including exhibit houses, shipping providers, swag vendors, and A/V partners
  • Maintain an internal calendar of upcoming events and ensure all teams are aligned on timelines and deliverables
  • Coordinate internal team participation, including travel support, event briefings, staffing schedules, and registrations
  • Work cross-functionally with Sales, Product Marketing, Communications, Lifecycle, Marketing Operations and many more to ensure an event's success
  • Oversee lead capture, list cleanup, and timely follow-up processes in collaboration with the sales and marketing teams
  • Oversee inventory of tradeshow materials — booth properties, signage, collateral, swag, etc. — and manage fulfillment and replenishment
  • Plan and execute additional VIP events, dinners, and happy hours to engage customers, prospects, partners, and industry leaders during conferences
  • Track event budget and campaign performance to make future recommendations to increase ROI and impact
  • Able to travel on-site to support events from start to finish (travel required ~40%)

Requirements

  • 2–4+ years of experience in field marketing, tradeshow coordination, or event marketing
  • Proven track record of supporting or leading logistics for tradeshows including booth setup, shipping, lead capture, and event briefings
  • You sweat the details, nothing slips through the cracks, you are known for being organized, precise, and thorough
  • Comfortable managing external partners and negotiating sponsorship contracts, deliverables, and service agreements with event organizers and vendors
  • Strong project management skills with the ability to juggle competing deadlines, multiple events, cross functional input, and high visibility deliverables
  • A natural collaborator who thrives in cross functional environments with experience working closely with Revenue, Product Marketing, Communications, and Partnerships to ensure an event's success
  • Excellent written and verbal communication skills, you document clearly, follow up proactively, and keep stakeholders aligned
  • You bring a data driven mindset and are confident in setting KPIs, analyzing event performance, and demonstrating the ROI of field marketing efforts
  • Proficient with tools like Google Workspace, Asana or similar project management tools
  • You take initiative, solve problems quickly, and own every detail, especially when on site at events
  • Ability to travel up to 40% of the time to support event execution in person

What we offer

  • vibrant and dynamic work environment
  • multitude of benefits they can enjoy inside and outside of their work lives
  • perks
  • equity
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