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Drive field marketing strategy to support mainstream market segments business growth by delivering comprehensive market insights, technology assessment, competitive positioning, and customer engagement programs.
Job Responsibility
Drive field marketing strategy to support mainstream market segments business growth by delivering comprehensive market insights, technology assessment, competitive positioning, and customer engagement programs
Market Insights & Analysis: Analyze macro environment, end-market trends, semiconductor ecosystem, and fab capacity plans to identify opportunities
Competitive Intelligence: Conduct SWOT analyses of global and local competitors and track market share and positioning
Go-to-Market Strategy: Develop and execute field marketing plans aligned with business priorities
Customer & Stakeholder Engagement: Collaborate with business and technical teams to align messaging and solutions
Voice of Customer: Capture customer needs, feedback, and market signals to influence product and solution strategy
Content & Campaigns: Develop marketing assets, value propositions, and campaigns targeting mainstream customers
Performance Tracking: Measure campaign effectiveness, customer engagement, and contribution to pipeline growth
Requirements
Bachelor's or Master's degree in business, marketing, engineering, or related field
5+ years of experience in semiconductor marketing, sales, business development, customer support or related roles
Experience in B2B or semiconductor industry preferred