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As a Field Marketing Manager, you will provide essential execution support for integrated marketing efforts across North America. In this high-impact role, you will assist in translating go-to-market strategies into actionable regional programs. You will act as a supporting link between regional sales, SDRs, channel teams, and corporate marketing to ensure seamless program delivery. Your focus will be on the coordination and execution of live, virtual, and partner-led engagements designed to build pipeline and strengthen our brand presence.
Job Responsibility:
Program Execution & Support: Assist in the delivery of regional marketing initiatives, helping to drive new logo growth and revenue acceleration
Operational Alignment: Support the alignment of local activities with global marketing programs, helping to adapt content and messaging for specific market needs
ABM Coordination: Work alongside Sales teams to help execute integrated Account-Based Marketing (ABM) campaigns for identified target accounts
Event Logistics & Activation: Support the end-to-end execution of tradeshows and regional events, including pre-event promotion, on-site assistance, and post-event follow-up
Partner Ecosystem Support: Collaborate with the Partner Marketing team to facilitate joint events and co-sponsored activities
Sales & SDR Enablement: Assist in briefing SDR teams and providing them with the necessary tools for successful lead follow-up
Lifecycle Monitoring: Support the tracking of the 'Lead – Closed-Won' lifecycle to ensure marketing-influenced pipeline is accurately captured
Data & Reporting: Assist in gathering campaign data to help measure the impact of field marketing activities on pipeline and ROI
Requirements:
Demand Gen Knowledge: Understanding of ABM and broad-based demand generation within B2B technology or SaaS environments
Campaign Execution: Experience supporting integrated campaigns through the stages of planning, activation, and optimization
Funnel Understanding: Familiarity with B2B sales processes, lead scoring, and the MQL-to-SQO handoff
Project Management: Ability to help manage complex projects to completion with a high attention to detail
Communication: Strong interpersonal and verbal communication skills to effectively collaborate across teams
Agility: A self-starter mindset with the ability to meet deadlines across multiple initiatives
Bachelor’s degree in Business, Marketing, Communications, or a related field preferred
5-8 years of B2B demand generation or marketing experience within the tech/SaaS sector
Proficiency in CRM and marketing automation tools, such as Salesforce and Marketo
Nice to have:
Experience with ABM platforms (e.g., 6sense) is a plus
What we offer:
Real career opportunities
Work colleagues that are as smart, hard-working, and driven as you
A company that is always growing, changing, and innovating