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Field Marketing Manager

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Appian Corporation

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Location:
United States , Chicago

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Category:
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Contract Type:
Employment contract

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Salary:

75000.00 - 175000.00 USD / Year
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Job Description:

Appian is actively seeking a Field Marketing Manager reporting to the Senior Field Marketing Manager, to develop, manage, and execute integrated marketing plans to support our go-to-market efforts in the Public Sector industry. This role will be responsible for managing and executing Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation and post-program and event reporting and activities.

Job Responsibility:

  • Manage end-to-end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables, ensuring a high-quality and professional experience for all attendees
  • Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities
  • Execute account-based marketing (ABM) tactics, aligning them with account-specific plans to penetrate and expand target accounts
  • Enable the regional sales team with the latest marketing content and program information, ensuring they are equipped for effective follow-up and sales conversations
  • Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI
  • Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion
  • Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions
  • Ability to travel 25-30%

Requirements:

  • 3+ years of field marketing or events experience at a B2G or B2B enterprise software company
  • Experience managing large and regional event logistics, strategy, and execution
  • Bachelor's Degree
What we offer:
  • 401(k) plan with company match
  • flexible time off
  • paid parental leave
  • medical, dental, and vision plans
  • life insurance
  • disability insurance
  • wellness programs
  • flexible spending accounts
  • health savings account contributions
  • employee referral bonus program
  • learning and development resources
  • equity awards (eligible for certain positions)

Additional Information:

Job Posted:
May 04, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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