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As the Field Marketing Manager for APJ at Vanta, you'll own and execute our field marketing strategy across Australia, New Zealand, Japan, Singapore, and Southeast Asia—driving pipeline generation and revenue acceleration in one of our fastest-growing regions. The Growth Marketing team drives demand generation, pipeline creation, and revenue acceleration across all Vanta markets. The APJ team specifically focuses on establishing Vanta as the leading Trust Management Platform across Asia-Pacific, building market presence in key territories and generating qualified pipeline that enables our sales teams to exceed growth targets. This role will develop and execute integrated marketing campaigns including events, ABM programs, partner co-marketing, and digital initiatives that directly contribute to bookings and revenue.
Job Responsibility:
Develop and execute comprehensive regional field marketing strategy aligned with sales objectives and revenue targets
Plan and manage high-impact events including executive roundtables, industry conferences, and virtual experiences that generate pipeline
Implement account-based marketing strategies for high-value target accounts across APJ markets
Lead strategic partnerships and co-marketing initiatives with technology ecosystem partners (AWS, Google Cloud) and channel partners
Analyze marketing performance data and optimize campaigns using Salesforce, HubSpot, and analytics tools to demonstrate ROI
Requirements:
3-5 years of field marketing or demand generation experience with demonstrated expertise in APJ markets
Proven track record of pipeline generation and revenue impact with measurable results
Strategic event planning and execution experience managing conferences, roundtables, and partner marketing programs
Strong analytical capabilities with proficiency in Salesforce, HubSpot, and marketing analytics platforms
Exceptional cross-functional collaboration skills partnering with sales teams and marketing stakeholders
Based in Sydney, Australia
Preferred: Bachelor's degree in Marketing, Business, Communications, or related discipline
Nice to have:
Experience in B2B SaaS, cybersecurity, compliance, or enterprise software industries preferred
Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact
What we offer:
Industry-competitive salary and equity
Healthcare stipend towards health insurance for you and your dependents
16 weeks paid Parental Leave for all new parents
Health & wellness stipend
Remote workspace, internet, and cellphone stipend
Commuter benefits for team members who attend the office
20 days of Annual Leave per year
9 company-paid holidays
Virtual team building activities, lunch and learns, and other company-wide events