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As a Field Marketing Manager, you will be responsible for supporting the development and execution of field marketing programs specifically tailored for the Asia Pacific and Japan (APJ) territory. You will assist in driving pipeline generation, accelerating sales cycles, and increasing brand awareness within these key segments. The role requires a proactive and organised individual with a proven ability to collaborate cross-functionally and contribute measurable results. You will work closely with sales, product marketing, and demand generation teams to ensure alignment and maximize impact.
Job Responsibility:
Planning & Execution: Assist in the development and implementation of field marketing strategies and programs for the Asia Pacific and Japan (APJ) territory, aligning with overall business objectives and sales priorities
Demand Generation Support: Support the design and execution of integrated campaigns (e.g., webinars, regional events, content, digital advertising, account-based marketing) to generate high-quality leads and pipeline for Optimizely's DXP solutions, including CMP, CMS, Experimentation, and Personalization
Sales Collaboration & Enablement: Collaborate with sales teams in the Asia Pacific and Japan (APJ) Market, helping to provide localized content, sales tools, training, and competitive intelligence to support their revenue goals
Event Management & Sponsorships: Support the planning, management, and execution of regional events, trade shows, and industry sponsorships from concept to post-event analysis, ensuring strong ROI and lead capture
Content Adaptation & Messaging: Assist in localising, and adapting global marketing content to resonate with the specific needs and challenges of Australian and Asian audience, highlighting Optimizely's differentiated value
Budget & Vendor monitoring: Support the monitoring of the field marketing budget for Asia Pacific and Japan (APJ) territory, ensuring efficient allocation of resources and strong ROI. Manage relationships with external vendors and agencies as needed
Performance Analysis & Optimization: Continuously monitor, analyze, and report on the effectiveness of field marketing programs, using data-driven insights to optimize campaigns and improve future performance
Market & Competitive Intelligence: Stay abreast of market trends, customer needs, and competitive activities within Asia Pacific and Japan (APJ), sharing insights to inform marketing and product strategies
Requirements:
2.5+ years of progressive experience in field marketing, preferably in B2B SaaS or enterprise software
Proficiency with CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot)
Demonstrated success in developing and executing marketing campaigns that drive significant pipeline and revenue growth
Understanding of the marketing technology landscape, including Email, DXP, content management, experimentation, personalization, and AI applications in marketing
Solid project management skills with the ability to manage multiple complex initiatives simultaneously
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
Excellent written and verbal communication, presentation, and interpersonal skills, with a proven ability to influence and collaborate effectively with senior stakeholders
Ability to travel up to 10% for events, meetings, and sales engagements
Bachelor's degree in Marketing, Business, or a related field