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As a Verkada Field Marketing Manager you are the CMO for our Canadian business line and an essential part of the overall Go-To-Market team. You will be instrumental in defining the strategic direction of our Canadian sales segment and owning the marketing and demand generation efforts needed to build pipeline. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Canadian business.
Job Responsibility:
Be the main counterpart to sales leadership and 'pipeline czar' of your aligned segment
Execute best in class regional and local campaigns, both direct and partner led
Execute account based marketing programs on behalf of sales
Drive local, high touch, thought leadership and customer executive collaboration
Advise the corporate and broader demand generation hub
Work with top channel partners to develop their overall marketing and customer engagement approach
Collaborate with Product Marketers to build necessary positioning, messaging, customer advocacy, and assets
Requirements:
5-8 years of B2B marketing experience
Strong ability to logistically execute on multiple concurrent events
Experience working with channel or strategic partners to plan and execute on programs
Strong ability to qualitatively and quantitatively develop understanding of main personas and value proposition
Proven ability to act as an advisor and peer with sales leadership
Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
Proven track record executing creative or out-of-the-box event and demand generation programs
Willingness to travel 30-40% of the time
Inbox 0 mentality
You must be independently authorized to work in Canada and travel to the US
What we offer:
Healthcare programs tailored to meet personal health and financial well-being needs
Premiums are 100% covered for the employee under most plans and 70% for family premiums
Medical, vision and dental coverage
Paid parental leave policy & fertility benefits
Paid holidays, firmwide extended holidays, generous time off and personal sick time