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We’re looking for a marketing professional with a proven background in B2B marketing who gets excited by the opportunity to define and orchestrate the marketing mix to effectively contribute in exceeding Bazaarvoice regional business goals. Highly geared to realising the potential in collaborating with sales teams at all levels and drive growth in revenue in the field, this position will be the subject matter expert for the regional teams marketing effectiveness and delivering marketing-sourced demand and ultimately, revenue for the UK/I and Nordics region. The Field marketing manager is focused on providing input to the global team, localizing global campaigns and supplementing with local-specific campaigns aligned to the UK/I/Nordics regional business needs.
Job Responsibility:
Serve as the in-region marketing-based demand generation expert as it relates to acquisition strategies, platforms and partners in key EMEA markets, including any overall or market-specific trends
Own the marketing number (MQLs, pipeline and closed won business) as a key part of overall pipeline generation for the business
Fully integrate with the regional business VP and their teams to understand where marketing can drive their business goals
Understand the market and sales challenges faced within your specific geography, and identify marketing opportunities enabling Bazaarvoice continued progress in the region
Contribute as a key regional field marketing expert to drive ROI for local business needs, primarily through targeting growth in our current customer base as well as acquisition of net new logos
Provide culturally-informed and target-relevant guidance and recommendations for global teams to design campaigns for you to deliver directly or support into region
Work cross-functionally on new market or product launches, including translation/localization, content development, and acquisition, ensuring our online presence outside of English language is fully optimized
Requirements:
5+ years of proven success in building and scaling new logo demand generation, customer acquisition and engagement programs, ideally within fast growing SaaS based technology companies
Deep familiarity within the UKI as it relates to B2B demand generation, customer acquisition and retention strategies and tactics
High degree of empathy to engage across various teams and individuals at local, regional and global level to enable and catalyse skills to bring to bear on marketing actions driving brand awareness, demand generation and advocacy on behalf of Bazaarvoice
Adept at utilising marketing technology to drive effective demand based campaigns and events (tools such as Marketo, 6sense, Sendoso, PathFactory, etc)
Comfortable diving into data to produce informed strategic recommendations and insights to inform investment decisions and reporting back on subsequent ROI (high degree of familiarity with tools like Google Analytics, Domo, Salesforce)
Working knowledge of paid customer/user acquisition platforms and processes, including ad technology, social media, content syndication, etc across EMEA
Enthusiasm and a can-do attitude
willing and able to get in the weeds
Fluency in English required
Nice to have:
Knowledge of / experience in consumer-focused business and industries would be an added advantage, including Retail, Health & Beauty, Consumer packaged goods, Food & Beverage, Fashion and apparel
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