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The Senior Field Marketing Manager, Middle East will own the region’s marketing strategy, developing and executing an effective integrated go-to-market plan to drive pipeline and support business growth. You will deploy a strategic mix of digital campaigns, webinars, events, joint partner activities, and account-based marketing, working in close alignment with Sales leadership, Account and Acquisition Sales teams, Partner team, and cross functional marketing teams in the region and across the globe.
Job Responsibility:
Develop and own the Middle East marketing strategy to generate and accelerate the pipeline for both new business and customer expansion
Orchestrate a multi-channel marketing plan, including targeted Account-Based Marketing (ABM) programs, strategic expansion plays, and joint go-to-market activities with partners
Act as a trusted, strategic partner to sales leadership, ensuring deep alignment on regional goals, priorities, and market opportunities
Close partnership with Sales and SDR teams to drive program adoption, ensure rigorous lead follow-up SLAs are met, and gather feedback for continuous improvement
Collaborate closely with global and regional marketing stakeholders to maintain brand consistency and leverage shared resources effectively
Communicate proactively across the business to report on results, support cross-functional initiatives, and ensure all stakeholders are aligned
Adapt and localize global campaigns for regional execution
Manage the regional marketing budget, own pipeline targets, and regularly report on performance with a clear focus on delivering marketing ROI
Requirements:
At least 5+ years experience in B2B technology marketing within the Middle East region
Proven track record of developing and executing successful integrated marketing programs that drive engagement, demand, and pipeline growth
A strategic and analytical mindset, with a deep understanding of B2B funnel dynamics, pipeline metrics, and a relentless focus on quantifiable outcomes
The ability to set, track, and deliver on key business goals
Exceptional project management skills, with the ability to flawlessly execute multiple projects simultaneously in a fast-paced, metrics-oriented environment
Proactive sense of urgency, meticulous attention to detail, and the agility to adapt to change
Outstanding communication and interpersonal skills
Demonstrated ability to build strong relationships and align with diverse stakeholders across sales, partner, and marketing teams
Proficiency with marketing tools, including Salesforce, Tableau, 6Sense, Splash