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Appian is actively seeking a Field Marketing Manager reporting to the Senior Field Marketing Manager, to develop, manage, and execute integrated marketing plans to support our go-to-market efforts in the Public Sector industry. This role will be responsible for managing and executing Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation and post-program and event reporting and activities.
Job Responsibility:
Manage end-to-end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables
Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities
Execute account-based marketing (ABM) tactics, aligning them with account-specific plans to penetrate and expand target accounts
Enable the regional sales team with the latest marketing content and program information
Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI
Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion
Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions
Ability to travel 25-30%
Requirements:
3+ years of field marketing or events experience at a B2G or B2B enterprise software company
Experience managing large and regional event logistics, strategy, and execution
Bachelor’s Degree
Nice to have:
Direct experience with Public Sector marketing (Defense, Federal Civilian, and/or State and Local Government)
Understanding of the technology ecosystem, including business process automation and low-code application development
Familiar with end-to-end field event strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment
What we offer:
Health coverage
Employee Assistance Program (EAP) with free mental health support