Field Marketing Manager

• Drive Local Engagement: Align regional marketing initiatives to state strategies and revenue goals, leading timely and high-impact programs such as License to Hunt, Funding, and Adoption to accelerate awareness and opportunity creation
• Develop Regional Marketing Plans: Build and execute comprehensive regional marketing strategies tailored to priority states, leveraging data and insights to inform priorities
• Execute Local Programs: Plan and deliver integrated field marketing programs that include: Local and state-level conferences, summits, and forums
• Regional and state association sponsorships
• In-person and virtual field events
• Time-sensitive local campaigns and promotions
• Regionalized email and social media campaigns
• Build Regional Awareness: Identify and execute opportunistic and timely regional campaigns through traditional and digital channels to strengthen portfolio awareness and generate leads
• Collaborate Cross-Functionally: Partner with key go-to-market departments including but not limited to: field sales, product marketing, content marketing, and sales leadership to ensure content and messaging are relevant, impactful, and aligned to local market needs
• Optimize and Report: Measure the effectiveness of programs, analyze campaign performance, and report on marketing’s contribution to pipeline creation, lead quality, and ROI
• Budget and Vendor Management: Help manage regional marketing budgets as it relates to sponsorship and associations, local events (both sponsored and owned)
• and ensure efficient resource utilization
• Customer-Centric Focus: Maintain a deep understanding of the K–12 education market and customer needs, adapting strategies to local contexts, continually deepen understanding of state specific persona specific needs and pain points

• Bachelor’s degree in Marketing or related field
• advanced degree a plus
• 7+ years of progressive marketing experience, with at least 3 years in field marketing roles
• Proven ability to develop and execute regional or state-level marketing campaigns that deliver measurable results
• Strong collaboration skills with experience partnering across various marketing and sales teams
• Excellent project management skills with the ability to manage multiple priorities and deadlines
• Experience in education technology, publishing, or software marketing (K–12 preferred)
• Skilled in Salesforce and marketing automation platforms for campaign execution and performance tracking
• Strong written and verbal communication skills
• adept at tailoring messaging to different audiences and regions
• Experience with integrated campaign planning and execution
• Occasional travel (10%) to regional events and meetings

Experience in education technology is a plus

• Remote First Work Environment
• Reimbursement to help cover the cost of setting up your home or remote office