Field Marketing Manager Job at Aramark (Bentonville)

Job Description

The Field Marketing Manager is a creative, organized, and detail-oriented individual who has a passion for food, beverage, hospitality, and marketing. This role is responsible for driving the business forward through exemplary marketing initiatives and customer engagement programs. This individual will have the ability to think both creatively and strategically, while developing innovative, exciting, experience-driven solutions which continue to improve our premier program, and drive profitability.

Job Responsibility

Develop and execute marketing plans, new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
Communicate and work cross-functionally with a variety of teams, both internal and external to develop signage and marketing collateral for multiple locations (cafes, coffee, catering, markets)
Work closely with culinary, catering, and operations teams to deliver a top class experience for clients and account guests
Develop communication plans using a multi-channel approach: digital, social, media boards, physical signage, internal client communication channels, etc
Assist sites with signage, smallwares, and merchandising as needed
Partner with account leadership and under lead marketing manager’s direction to support specific needs that drive measurable results across the portfolio
Responsible for communications around the portfolio through recaps, photo slide decks, articles/newsletters etc
Conduct team trainings for respective programming and marketing initiatives and be able to effectively communicate expectations and guide operators on how to execute programs for rollout
Protect the integrity of the client brand and all local concept and company brands
Operate within a marketing budget, in alignment with client KPI’s and portfolio budget
Build relationships with clients, organization department heads and other key stakeholders
Experienced in graphic design and creating marketing collateral primarily via Canva
This role is required to be in-office 5 days per week, and may involve travel as business needs arise
Other duties as assigned

Requirements

A minimum of 5 years of marketing or food service management experience, with a proven record of success and effective performance
A bachelor’s degree in marketing, business, or hospitality management is highly preferred
Experience in contracted dining service and account management is a plus
Demonstrated ability to think creatively and strategically
Experience or proven track record to work optimally in a fast-paced environment with internal and external partners
Must have strong written and verbal communication skills
Must have excellent interpersonal skills including presentation, public speaking, and client interaction skills
Exemplify being well-organized, detail-oriented, and having strong process management and organizational skills
Must be able to efficiently utilize social media and understand digital marketing
Great time management skills and self-discipline, ability to ensure timely delivery of all projects and initiatives
Must be able to efficiently use MS Office product to accomplish work tasks, especially PowerPoint
Proficient knowledge of Canva and/or Adobe InDesign is preferred
Must be a team-player with a can-do attitude
Requires people management experience, and a proven track record for development

Nice to have

Experience in contracted dining service and account management
Proficient knowledge of Canva and/or Adobe InDesign

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Field Marketing Manager

Job Description

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