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Vercel Logo Vercel · -

Field Marketing Manager, Startups

United States, San Francisco 150000.00 - 188000.00 USD / Year · Job Posted March 04, 2026
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Job Description

About Vercel: Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web. Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things. At Vercel, we're hiring a Field Marketing Manager, Startups to help design, build, and execute Field and Account-Based Marketing (ABM) programs that resonate with a deeply technical audience. You'll be leading field marketing for our AMER region, partnering tightly with our Startup Sales team. We're looking for a builder who can own all strategy & execution and who's motivated by impact. You'll work cross-functionally across the entire organization, and primarily with Sales, PMM, and Demand Generation teams to build and execute full-funnel, full-stack ABM programs and campaigns that will help target high-value accounts — fueling pipeline, meetings, and revenue.

Job Responsibility

  • Build the strategy and execute key Field programs
  • Engineer Founder Experiences
  • Cultivate the Founder & Venture Ecosystem
  • Build & Execute ABM Playbooks
  • Accelerate the Funnel
  • Drive Measurable Impact
  • Collaborate to Win

Requirements

  • 5+ years of experience in field marketing and Demand Gen, with hands-on experience running ABM strategies
  • You've marketed to an engineering audience or have worked within the AI, devtools, or cloud computing industry
  • You have a genuine feel for founder and startup culture
  • You have taste
  • You're analytical and scrappy
  • You're high-agency
  • Strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly
  • Excellent project management skills, with the ability to manage multiple projects simultaneously
  • You're a great collaborator, strong communicator, and can operate cross-functionally with ease
  • You're excited by the idea of building a high-impact marketing function from the ground up

Nice to have

  • Have experience marketing to developer communities or running technical content programs
  • Have existing relationships within the venture and startup ecosystem
  • Have worked in both high-growth startups and large-scale enterprise organizations

What we offer

  • Competitive compensation package, including equity
  • Inclusive Healthcare Package
  • Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
  • Flexible Time Off
  • We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed

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