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At Vercel, we're hiring a Field Marketing Manager, Startups to help design, build, and execute Field and Account-Based Marketing (ABM) programs that resonate with a deeply technical audience. You'll be leading field marketing for our EMEA region, partnering tightly with our Startup Sales team. We're looking for a builder who can own all strategy & execution and who's motivated by impact. You'll work cross-functionally across the entire organization, and primarily with Sales, PMM, and Demand Generation teams to build and execute full-funnel, full-stack ABM programs and campaigns that will help target high-value accounts — fueling pipeline, meetings, and revenue.
Job Responsibility:
Build the strategy and execute key Field programs
Engineer Founder Experiences
Cultivate the Founder & Venture Ecosystem
Build & Execute ABM Playbooks
Accelerate the Funnel
Drive Measurable Impact
Collaborate to Win
Travel Requirements: Participate in events and meetings globally, with significant travel (~30%) to support field marketing activities
Requirements:
5+ years of experience in field marketing and Demand Gen, with hands-on experience running ABM strategies
You've marketed to an engineering audience or have worked within the AI, devtools, or cloud computing industry
You have a genuine feel for founder and international startup culture
You have taste
You're analytical and scrappy
You're high-agency
Strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly
Excellent project management skills, with the ability to manage multiple projects simultaneously
You're a great collaborator, strong communicator, and can operate cross-functionally with ease
You're excited by the idea of building a high-impact marketing function from the ground up
Have experience marketing to developer communities or running technical content programs
Have existing relationships within the venture and startup ecosystem in your region
Have worked in both high-growth startups and large-scale enterprise organizations
Nice to have:
Have experience marketing to developer communities or running technical content programs
Have existing relationships within the venture and startup ecosystem in your region
Have worked in both high-growth startups and large-scale enterprise organizations
What we offer:
Competitive compensation package, including equity
Inclusive Healthcare Package
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
Flexible Time Off
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed