Field Marketing Manager - Southern Central Europe Job at Yokoy (Barcelona)

Job Description

The opportunity to accelerate growth in our key markets we’re evolving our Field Marketing function into a high-impact, regionally embedded team. Each Field Marketing Manager is a key partner to the revenue team and accountable for marketing performance in their region. You will lead the strategy and execution of a locally adapted global marketing strategy, driving regional pipeline growth, revenue impact, elevated brand awareness and go-to-market excellence within a best-in-class marketing team. As Senior Field Marketing Manager for Southern Central Europe, you’ll be embedded within the GTM leadership team, working closely with Revenue leadership across Country Managers, Sales and Partnerships to drive regional success. You’ll be responsible for leading and executing the global marketing strategy within your region, adapting it to local market needs, delivering pipeline growth and representing the voice of your market across the business. This is a senior regional leadership role that blends strategic ownership with hands-on execution, well-suited for a results-oriented leader who excels in both shaping strategy and driving on-the-ground impact.

Job Responsibility

Lead the end-to-end regional marketing strategy for SCEU, translating global marketing programs into high-impact, market-specific programs with the support of central functions
Measure the effectiveness of field marketing programs and be accountable for regional pipeline generation and revenue impact
Own and manage the regional marketing budget, ensuring optimal allocation of spend to maximise ROI across all field marketing initiatives and strategic programs
Serve as the senior marketing advisor to regional and executive GTM leadership - shaping regional priorities, influencing sales strategy and aligning marketing investment with commercial objectives
Represent the voice of the region into the global marketing organisation and ensure global strategy is successfully translated into market
Collaborate with the central integrated marketing team, including PMM, content, events, campaigns and digital teams to ensure local execution reflects brand, messaging, and campaign priorities
Lead regional Account-Based Marketing and work hand-in-hand with the revenue organisation to drive conversion of targeted accounts
Partner with the Growth team to localise and optimise paid media and performance channels in support of quarterly lead, SQL, and pipeline goals
Build out a regional partner marketing strategy with the Partnerships leadership team and execute on local campaigns to drive incremental pipeline through our partner network
Deliver full-funnel execution across: Field events and hosted experiences
ABM and sales-aligned activations
Localised campaigns and content
Ecosystem and partner marketing
Build regional relationships with industry associations, publications, influencers, and strategic partners to increase brand awareness and demand
Report regularly on marketing performance at both the program and initiative level, surfacing insights and optimisations
Provide strategic input into quarterly and annual business planning processes, aligning marketing with regional revenue targets, account segments, and sales capacity

Requirements

6+ years of experience in field marketing, regional marketing, or integrated B2B programs, ideally within a high-growth SaaS or tech environment
Demonstrated ability to lead regional plans, collaborate with revenue leadership and org and deliver measurable impact across the funnel
Strong understanding of local SCU market dynamics, audience behavior, and competitive landscape
Executive presence and communication skills, with the ability to influence senior stakeholders and lead cross-functional alignment across sales, partnerships, and global marketing
Hands-on experience executing ABM, events, and campaigns, with knowledge of Salesforce and marketing automation tools (e.g. HubSpot, Marketo, 6Sense)
Data-driven mindset, with a strong ability to track performance, extract insights, and optimise programs accordingly
High accountability, autonomy, and a proactive approach to driving results without the need for executional support layers
Fluency in English and either Spanish or French is highly preferred

What we offer

Receive competitive compensation and equity ownership in Perk
Rest and recharge with our generous allocation of vacation days plus public holidays
Take control of your physical health with your choice of private healthcare or a gym allowance
Know that your loved ones are protected financially through your Life Insurance if the worst were to happen
Join our unforgettable Perk events, including our spectacular annual summer party
Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
Make your money go further with our flexible compensation plan
Focus on your family with 17 weeks’ paid parental leave during your child’s first year
Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
Broaden your horizons with up to 20 "Work from Anywhere" days per year
Nurture your language skills with in real-life English, Spanish and Catalan lessons
Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
Let us help you move to one of our hubs with relocation support

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Field Marketing Manager - Southern Central Europe

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