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Field Marketing Manager, Public Sector

United States, McLean · Job Posted December 19, 2025
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Job Description

Appian is actively seeking a Field Marketing Manager, Public Sector, reporting to the Senior Field Marketing Manager, to develop, manage, and execute integrated marketing plans to support our go-to-market efforts in the Public Sector industry. This role will be responsible for managing and executing Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation and post-program and event reporting and activities.

Job Responsibility

  • Develop, manage, and execute integrated marketing plans to support go-to-market efforts in the Public Sector industry
  • Manage and execute Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue
  • Responsible for operational, implementation and post-program and event reporting and activities
  • Manage end-to-end planning and execution of a rich portfolio of Public Sector events
  • Partner closely with Public Sector Field Sales to define goals and implement a marketing plan
  • Execute account-based marketing (ABM) tactics
  • Enable the regional sales team with the latest marketing content and program information
  • Manage the budget for assigned field programs
  • Oversee the lead management process for marketing campaigns
  • Analyze campaign performance in partnership with Marketing Operations
  • Ability to travel 25-30%

Requirements

  • 3+ years of field marketing or events experience at a B2G or B2B enterprise software company
  • Demonstrated experience and deep understanding of the Public Sector marketing landscape (DoD, Federal Civilian, and/or State and Local Government)
  • Experience managing large and regional event logistics, strategy, and execution
  • Bachelor’s Degree

Nice to have

  • Direct experience with Public Sector marketing (Defense, Federal Civilian, and/or State and Local Government)
  • Understanding of the technology ecosystem, including business process automation and low-code application development
  • Familiar with end-to-end field event strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment

What we offer

  • Training and Development: department-specific training, continuous learning, dedicated mentorship, First-Friend program
  • Growth Opportunities: leadership program, Appian University, skills based training, tuition reimbursement
  • Community: employee-led affinity groups, social, educational, and outreach activities
  • Reasonable accommodations provided
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