Field Marketing Manager - Northern Europe Job at Verkada (London)

Job Description

As the Field Marketing Manager for Northern Europe, you’ll own Verkada’s regional presence and play a key role in expanding our footprint across EMEA. Verkada is a high-growth technology company with a proven product, a vast addressable market, and the resources to win it - and you’ll be instrumental in driving that next chapter of growth! You’ll work closely with a fun, collaborative marketing and sales team.

Job Responsibility

Serve as the “CMO” for your territory—owning regional marketing strategy while executing a diversified program mix that includes Verkada-hosted events, regional trade shows, webinars, and other demand-generating initiatives
Become the ‘go-to’ person for marketing in the Benelux and Nordic regions, and act as the advocate/evangelist for our marketing strategy
Partner and develop a trusted peer relationship with the Regional Sales Directors, EMEA Marketing Leadership and cross-functional leaders on the overall strategy and expected marketing results
Build face-to-face relationships with these stakeholders on a regular basis
Demonstrate ability to build relationships with European customers and thought-leadership bodies, and use this input to enhance marketing outcomes
Refine field marketing strategies & processes
Develop and plan the regional field marketing plan to meet customer, growth, and revenue objectives for your region
Execute best-in-class region and local language campaigns, both direct and with partners
Partner closely with Sales leadership to tactically engage key target accounts
Devise and execute marketing experiments to meet the unique requirements of your region and scale and automate successful campaigns that have shown strong ROI
Closely track budgets, lead flow and follow-up, and results against goals
Communicate status, action items, results, and deliverables across marketing and sales.

Requirements

5+ years of events marketing and demand generation experience in B2B, preferably with a fast-growing tech company
Experience working across Northern European
Proven track record executing innovative and multi-part event and demand generation programs
Experience using data and metrics to drive improvements, including a high level of expertise using Microsoft Excel to manipulate and analyse data
Ability to travel as needed to events & conferences
Bachelor's degree, preferably in business, finance, technology, or sciences
A strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment out of our London office
A self-starter approach, willing to have full ownership of your region and projects from day one
Understanding of how to work with Value Added Resellers and Distributors
Ability to partner with and provide consultative input to senior sales leaders
Ability to engage customers and partners in dialogue about their business needs and security solutions
You must be independently authorized to work in the U.K.

What we offer

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 100% for family premiums
Private medical and dental coverage
Paid parental leave policy & fertility benefits
Retirement saving options
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Wellness/fitness benefits
Professional development stipend
Healthy lunches provided daily
Commuter Benefits

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Field Marketing Manager - Northern Europe

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