Field Marketing Manager - Northeast Business Unit

• Oversees and supports strategic decisions from the National and Regional level, as well as local
• Oversees operational aspects of merchandise execution
• Expand brand presence in each market by developing an annual marketing plan, utilizing local opportunities for billboards, radio, and other media
• Improves results of under-performing assets by developing imaginative and complex methods, procedures, products, systems and/or innovative programs
• Analyzes financial results
• recommends promotions and category changes to meet/exceed established goals, aligning with the National and Regional Merchandising functions
• Anticipates and reacts to competitive activity within each market by reviewing, analyzing, and providing recommendations aligning with the National and Regional Merchandising functions
• Ensures implementation of marketing/merchandising plans and initiatives by communicating with Retail Operations Directors and District Managers
• Maximizes marketing/merchandising and profit opportunities by visiting local markets to identify and implement best practices throughout the Business Unit and shares results company-wide, following the directives of the National and Regional levels
• Achieves financial objectives by preparing an annual budget
• scheduling expenditures
• analyzing variances
• initiating corrective actions
• Allocates program costs by preparing operational and risk reports for analyses
• Maintains staff by recruiting, selecting and orienting employees
• Maintains staff job results by training coaching, counseling and disciplining employees, planning, monitoring, and appraising job results
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks
• or participating in professional societies
• Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines

• Bachelor's degree in marketing or related field preferred
• Five to seven years of experience working with marketing, merchandising and communication and/or related field
• Minimum of three year of management responsibility
• Proficient in Microsoft Office Suite (Word/Excel/PowerPoint) and Adobe Creative Suite (Photoshop/InDesign/Illustrator)
• Well-developed verbal and written communication skills
• Excellent interpersonal skills
• Proven success record with media relations/PR campaigns
• Excellent project management skills and ability to collaborate with other departments
• Well organized and ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy
• Track record of managing third-party accounts and/or direct reports
• Customer focus
• Commercial mindset
• Creative thinker who has proficient design skills
• May require up to 30% travel

Bachelor's degree in marketing or related field