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The Field Marketing Manager is responsible for the execution and deployment of marketing events and field programs across Europe. This position reports to the Senior Marketing Manager, Europe and is part of the Global Marketing Team working remotely to cover Europe.
Job Responsibility:
Lead end to end planning and delivery of Aldevron events, congresses, workshops, and customer engagement programs, managing all logistics, vendors, compliance, and onsite execution
Drive high quality lead generation and follow up workflows, owning pre-event promotion, onsite engagement, and post event reporting to maximize ROI and pipeline impact
Provide structured field insights, voice of customer and competitive intelligence, while tracking performance metrics to continuously optimize events and campaign effectiveness across the region
Partner with sales to drive pipeline, accelerate deals and support growth room initiatives through events
Liaise with the wider Global Marketing team to ensure standard work is applied and regional and global teams are aligned
Requirements:
Bachelor’s degree in Life Sciences, Biotechnology, Biomedical Sciences, Marketing, Communications or a related field
Direct related experience in field marketing or event management in Europe
Strong project co-ordination skills with the ability to manage multiple tasks and collaborate with diverse stakeholders
Excellent communication, organizational and vendor co-ordination abilities
comfortable working in fast-paced environments
Willingness and ability to travel for events, customer programs and onsite support across the region
Nice to have:
Exposure to scientific and research-driven audiences with the ability to tailor messaging appropriately
Experience with marketing automation/CRM tools (e.g., Salesforce, HubSpot, Marketo)