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Field Marketing Manager, ANZ

Australia, Sydney · Job Posted January 26, 2026
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Job Description

We’re looking for an experienced and strategic Field Marketing Manager, ANZ to join our growing global marketing team. Reporting to the Marketing Manager for EMEA & APAC, you will own the planning, execution, and optimisation of regional field and integrated marketing programs that drive brand awareness, pipeline, and revenue growth across ANZ and APAC. You’ll act as a key regional marketing representative, partnering closely with the Australian GTM stakeholders, as well as the wider global marketing organisation across demand generation, content, product marketing, and customer marketing. This role is ideal for someone who thrives in a high-growth environment, enjoys regional ownership, and wants to play a meaningful role in scaling Tines’ presence across ANZ.

Job Responsibility

  • Own the end-to-end field and regional marketing strategy across Australia and APAC
  • Build and execute high-impact programs across events, digital campaigns, webinars, and partner marketing that drive real pipeline and revenue
  • Act as the primary marketing partner to regional Sales and SDR leaders, shaping go-to-market priorities and territory strategy
  • Localise global campaigns to resonate with regional buyers, markets, and stages of maturity
  • Identify and unlock new regional opportunities through events, partnerships, sponsorships, and creative activations
  • Lead standout field and digital experiences, from executive roundtables and roadshows to workshops and community user groups
  • Grow and activate a passionate regional customer community, turning customers into advocates
  • Own the regional marketing calendar and budget, measuring success across pipeline influence, ROI, and revenue impact
  • Work closely with global content, product, and brand teams to bring compelling stories to market in APAC
  • Shape the future of APAC field marketing by scaling what works, experimenting with new ideas, and building the regional playbook

Requirements

  • 7+ years of experience in B2B marketing, ideally within SaaS or technology, with a strong focus on field, regional, or international marketing
  • Proven experience owning marketing programs across ANZ, with an understanding of how to tailor strategies across diverse markets and cultures
  • Demonstrated success delivering integrated marketing programs and events that drive awareness, demand, and measurable pipeline impact
  • Strong experience partnering closely with Sales, SDR, Partnerships, and cross-functional marketing teams to align strategy and execution
  • Ability to localise global campaigns effectively while maintaining brand consistency and messaging integrity
  • Experience working with channel partners, technology alliances, and ecosystem partners on co-marketing initiatives
  • Data-driven and commercially minded, with confidence measuring impact, optimising performance, and communicating results to senior stakeholders
  • Excellent project management and organisational skills, with the ability to manage multiple initiatives across regions and time zones
  • Strong written and verbal communication skills, with a polished sense of tone, messaging, and audience relevance
  • A proactive, self-directed mindset - you take ownership, solve problems, and move programs forward with minimal oversight
  • Creative, adaptable, and comfortable operating in ambiguity within a fast-moving environment
  • Willingness to travel across ANZ and APAC for key events and field initiatives as needed (up to 25%)

What we offer

  • Competitive salary
  • Startup equity & extended exercise window
  • Matching retirement plans
  • Home office setup
  • Private healthcare plans
  • 25 days annual leave
  • Extra company holidays
  • Generous parental leave programs
  • Flexibility in how and where you work
  • Phone and home Internet allowance
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