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Field Marketing Manager, AMER Government

· Job Posted June 16, 2026
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Job Description

Atlassian is looking for a Field Marketing Manager, AMER Government to lead the development and execution of full-funnel marketing programs to drive demand within our Mid-Market, Enterprise, and Strategic segments in the Government sector. Your role will be to build and execute on strategies working alongside regional sales teams, product marketing, our account-based marketing and global scaled demand gen teams, event marketing, and other internal teams to deliver a cohesive marketing approach for Public Sector accounts. This is an individual contributor role responsible for building an integrated marketing strategy, consisting of offline and online activations, including but not limited to in-person and virtual events, digital, content strategy, and awareness. You'll also proactively engage our partner ecosystem to develop strategies to engage our shared customer base. We are looking for a strategic marketer with a strong track record of delivering high-quality programs, and building initiatives tailored to public sector audiences.

Job Responsibility

  • Own and develop the AMER Government marketing strategy in close partnership with sales and marketing counterparts
  • Run high-touch events and executive experiences tailored to Government accounts and customers to maximize brand exposure and generate pipeline
  • Deliver marketing campaigns and programs that will drive AMER Government pipeline
  • Measure, analyze, and report on performance to marketing and sales leadership, in line with our GTM strategy
  • Be an advocate for the AMER Government sales organization and help the rest of the marketing team understand its priorities
  • Partner with the regional Account-Based Marketing team, Global Demand Campaigns, and Product Marketing to define and execute omnichannel marketing plans
  • Manage the AMER Government activity calendar for the year
  • Work closely with our Partner Marketing & Channel Partners to drive co-marketing initiatives and maximize brand exposure
  • Connect the dots between teams to manage the process, implementation, tracking, and measurement of marketing campaigns
  • Leverage past campaign insights to inform new campaigns and the evaluation of existing campaigns
  • Translate broad corporate product messaging into government-specific use cases

Requirements

  • At least 6-7 years of experience in B2B field marketing, ABM or demand generation, with 3+ years working with Public Sector customers and sales teams (required)
  • In-depth experience working with marketing and sales funnels
  • Extraordinary program management and communication skills, with a consistent track record of working across sales, marketing, and technology teams
  • Self-starting tendencies with an ability to drive projects forward
  • Critical thinking with strong problem-solving skills
  • The ability to successfully manage multiple campaigns and programs running at the same time
  • A passion for metrics. You live for the data and use it to guide your programs and spend
  • Fluent in marketing automation and CRM capabilities with hands-on experience (Salesforce & Marketo a big plus)

Nice to have

Salesforce & Marketo a big plus

What we offer

  • Health and wellbeing resources
  • Paid volunteer days
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Short-Term Disability
  • Long-Term Disability
  • FSA
  • HSA With Employer Contribution
  • Fitness Subsidies
  • Mental Health Benefits
  • On-Site Gym
  • HSA
  • Adoption Leave
  • Birth Parent or Maternity Leave
  • Non-Birth Parent or Paternity Leave
  • Fertility Benefits
  • Adoption Assistance Program
  • Family Support Resources
  • Flexible Work Hours
  • Remote Work Opportunities
  • Hybrid Work Opportunities
  • Work-From-Home Stipend
  • Holiday Events
  • Casual Dress
  • Pet-friendly Office
  • Happy Hours
  • Snacks
  • Some Meals Provided
  • On-Site Cafeteria
  • Paid Vacation
  • Paid Holidays
  • Personal/Sick Days
  • Volunteer Time Off
  • Leave of Absence
  • 401(K) With Company Matching
  • Company Equity
  • Performance Bonus
  • Relocation Assistance
  • Financial Counseling
  • Access to Online Courses
  • Internship Program
  • Leadership Training Program
  • Tuition Reimbursement
  • Learning and Development Stipend
  • Promote From Within
  • Founder led
  • Employee Resource Groups (ERG)
  • Diversity, Equity, and Inclusion Program
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