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You are a dynamic, results-driven marketing professional with a passion for making an impact in the Federal, Aerospace, and Defense (FA&D) sector. You thrive in fast-paced environments and excel at balancing strategic vision with hands-on execution. Your background includes several years of experience in B2B events or Account-Based Marketing (ABM), ideally within the FA&D industry—giving you deep insight into the market landscape, customer needs, and industry trends. You are recognized for your ability to build strong partnerships with sales and cross-functional teams, ensuring that marketing strategies are tightly aligned with business goals.
Job Responsibility:
Develop and execute an account-focused marketing strategy tailored to the FA&D industry, prioritizing engagement with the top 30 key accounts
Identify emerging industry trends and challenges to craft compelling value propositions and targeted marketing programs
Plan, organize, and execute a diverse mix of events, digital campaigns, and demand-generation initiatives to increase brand visibility and drive qualified leads
Partner closely with sales teams to align marketing activities with business objectives, accelerating account growth and expansion
Collaborate with cross-functional teams—including industry, product, and corporate marketing—to ensure consistency in messaging and maximize program impact
Manage and allocate marketing budgets efficiently, tracking campaign performance and leveraging data-driven insights to refine strategies and forecast future investments
Oversee the planning and execution of high-impact trade shows, conferences, sponsorships, and executive events to strengthen brand presence and generate new business opportunities
Leverage account intelligence and stakeholder mapping to design high-value executive event experiences that foster relationships and advance sales opportunities
Requirements:
Bachelor’s degree from an accredited institution
5+ years of experience in B2B events or Account-Based Marketing (ABM), with a strong preference for experience in software or hardware marketing within the FA&D industry
Proven expertise in designing and executing high-impact marketing programs and events, particularly those targeted at government, aerospace, or defense customers
Strong analytical skills for measuring campaign effectiveness, tracking performance, and refining strategies based on data-driven insights
Demonstrated success in collaborating with sales and cross-functional teams to achieve shared business objectives
Ability to manage multiple events and projects simultaneously in a fast-paced, high-energy environment while maintaining attention to detail
Willingness and ability to travel at least 40% as needed
Experience working in government, aerospace, or defense sectors is highly desirable
prior experience with engineering or technical teams is a plus
Applicants must be U.S. citizens due to federal contract requirements
Nice to have:
Experience working in government, aerospace, or defense sectors is highly desirable
prior experience with engineering or technical teams is a plus
What we offer:
We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs
In addition to the base salary, this role may be eligible for an annual bonus, equity, and other discretionary bonuses