Field Marketing Lead

• Hire, train and supervise a national team of field marketing specialists (Shadow Reps).
• Work closely with each Shadow Rep to understand their unique territory needs so you can guide them in providing best-in-class service to our retail partners.
• Build an understanding of our global marketing platforms, product lines and wholesale channels in order to find dynamic ways for your team to execute on a local level.
• Determine the right level of support for major products and key accounts and communicate that clearly and regularly to the field team.
• Set goals for and ensure field marketing specialists comply with field service performance metrics, providing monthly or as-needed reporting to upper management.
• Oversee key account projects or marketing initiatives as assigned.
• Maintain and track individual and team travel/marketing budgets
• submit monthly or quarterly reports to upper management.
• Forecast, source and place orders for seed/demo product, promo items, and other tools needed by the field marketing team.
• Maintain daily communication with Field Marketing Manager and weekly Sr. Account Marketing Manager and direct reports, providing quick and reliable feedback when needed.
• Plan and follow your own travel schedule, including territory travel with direct reports, retail events, and national events as needed.
• Perform duties consistent with the company’s AAP/EEO goals and policies.
• Perform other duties as required/assigned by manager.

• 3+ years of Marketing or Sales experience, and experience working in retail, especially within the running and athletic footwear and apparel industry.
• Familiarity with our key wholesale partners and an understanding of their needs as it pertains to Field Marketing.
• Enthusiasm and passion for the sport of running, with a personal connection to running culture.
• Strong organization, prioritization and time management skills are necessary, as you will be working outside of the corporate headquarters.
• Must be able to manage multiple ongoing projects with different teams and partners, and maintain a high level of organization throughout.
• Must be comfortable, confident and engaging when presenting to groups large and small, and be able to communicate clearly in person and via email.
• Maintain peak professionalism and discretion in daily interactions with your team, retailers and consumers, and be adaptable to varying needs and expectations from those parties.
• Have sharp attention to detail and be able to meet strict and sometimes short deadlines.
• Must be willing and able to travel and work on nights and weekends (Saturdays and Sundays) due to retail promotions and events.
• Strong PC/tablet skills, including proficiency in MS Excel, MS Word, PowerPoint, MS Outlook, database management, report creation, internet applications, and social media.
• Must have a valid driver's license in good standing.

Bachelor’s degree preferred.