Field Marketing Lead

• Own our events strategy and calendar: Build and manage our annual events calendar across owned, sponsored, and partner events
• Drive our events strategy as we expand internationally
• Lead the strategy, planning, and execution of Finance Forward, our flagship AI Finance Summit
• Develop our roadshow strategy to bring Campfire to key markets
• Partner with sales and product on strategic event investments and sponsorships
• Manage and scale field marketing programs: Manage our Field Marketing Specialist who owns dinners at scale, tradeshows, and webinars
• Build scalable playbooks and systems for repeatable, high-quality event execution
• Establish clear processes for pre-event promotion, day-of execution, and post-event follow-up
• Create templates and documentation that allow the team to move faster without sacrificing quality
• Execute flagship events end-to-end: Own all aspects of Finance Forward: venue, speakers, content, production, attendee experience, sponsorships
• Design and execute roadshow events in key markets
• Build partner event programs that drive co-marketing and co-selling opportunities
• Manage event budgets, vendor relationships, and logistics
• Drive measurable business impact: Work with sales and marketing to set clear pipeline and revenue goals for each event
• Track and report on event performance: attendance, engagement, pipeline, ROI
• Use data to optimize event strategy and double down on what's working
• Ensure seamless handoff from marketing to sales for event-generated leads
• Build community and brand: Create experiences that resonate with modern finance and operations leaders
• Position Campfire as the thought leader in AI-native finance through event content and programming
• Build relationships with key customers, partners, and influencers in the finance community
• Turn events into moments that people remember and talk about

• 6+ years of experience in field marketing or events, ideally in B2B SaaS or fintech
• Proven track record of executing large-scale events (200+ attendees) from concept to completion
• Experience managing direct reports or coordinating across cross-functional teams
• Strong project management skills with ability to juggle multiple events simultaneously
• Data-driven approach to measuring event success and optimizing programs
• Comfortable with ambiguity and building programs from scratch in a fast-paced startup environment

• Experience running a flagship company summit or conference
• Background in B2B SaaS, fintech, or enterprise software marketing
• Experience with event marketing automation and CRM tools (HubSpot, Salesforce)
• Existing relationships in the finance or accounting community
• Experience building partner event programs or co-marketing initiatives
• Familiarity with Notion for project management

Offers Equity