Field Marketing Lead Job at Sokin (New York)

Field Marketing Lead

We're looking for a Field Marketing Lead who will own the strategy and execution...

Location

United States;Canada , New York;Toronto

Salary:

110000.00 - 130000.00 USD / Year

Sokin

Expiration Date

Until further notice

Requirements

7+ years of B2B marketing experience, with 3+ years in field marketing, event management, or partnership marketing
Proven track record driving pipeline through field marketing programs and events
Event management expertise, successfully planning and executing industry events annually, with strong vendor negotiation and event ROI optimization experience
Excellent communication skills, with capabilities to present to executives, influence cross-functional partners, and inspire colleagues
Project management expertise, with a keen ability to juggle multiple complex initiatives simultaneously and deliver quality under pressure
Data-driven: you measure impact rigorously and optimize based on results
Skilled at influencing cross-functional teams (Product, Sales, central marketing) without formal authority
Entrepreneurial operator who thrives in ambiguity, owns outcomes, and moves fast in high-growth environments
candidates will need to have the right to work in the jurisdiction that they are looking to work in

Job Responsibility

Develop and own the North America field marketing strategy across various opportunities (events, dinners, activations, partnerships, campaigns), identifying high-leverage accounts and moments where field programs can accelerate deals
Partner with Sales leadership to evaluate and prioritize ecosystem opportunities (industry conferences, partner programs, vertical communities) that drive pipeline impact and brand presence in key markets
Own account segmentation and field marketing investment allocation across North America, deciding where to place bets on events, activations, and programs for maximum ROI
Execute a comprehensive portfolio of in-person field marketing initiatives (e.g. executive dinners, customer panels, conferences, roadshows, curated VIP experiences, etc.) that drive pipeline velocity and deepen customer relationships
Manage end-to-end event execution: venue selection, vendor management, budget, invitations, registration, content, promotional materials, and on-site logistics with precision
Be on the ground at key activations across North America representing Sokin's brand, driving engagement, and building relationships with prospects and customers
Collaborate with Sales and BDEs/SDRs throughout the event lifecycle—pre-event targeting, during-event engagement, post-event follow-up, ensuring timely conversion to qualified pipeline and execution within agreed SLAs
Own post-event operations: CRM data uploads, lead routing to Sales, follow-up triggers, and account follow-through
Build and maintain field marketing dashboards that track pipeline contribution, revenue influence, deal velocity, and event ROI
define success metrics and optimize based on data insights

Fulltime

New

Field Marketing Lead

The Field Marketing Lead is part of a national team whose mission is to build po...

Location

United States

Salary:

72000.00 - 94500.00 USD / Year

Wolverine Worldwide

Expiration Date

Until further notice

Requirements

3+ years of Marketing or Sales experience, and experience working in retail, especially within the running and athletic footwear and apparel industry.
Familiarity with our key wholesale partners and an understanding of their needs as it pertains to Field Marketing.
Enthusiasm and passion for the sport of running, with a personal connection to running culture.
Strong organization, prioritization and time management skills are necessary, as you will be working outside of the corporate headquarters.
Must be able to manage multiple ongoing projects with different teams and partners, and maintain a high level of organization throughout.
Must be comfortable, confident and engaging when presenting to groups large and small, and be able to communicate clearly in person and via email.
Maintain peak professionalism and discretion in daily interactions with your team, retailers and consumers, and be adaptable to varying needs and expectations from those parties.
Have sharp attention to detail and be able to meet strict and sometimes short deadlines.
Must be willing and able to travel and work on nights and weekends (Saturdays and Sundays) due to retail promotions and events.
Strong PC/tablet skills, including proficiency in MS Excel, MS Word, PowerPoint, MS Outlook, database management, report creation, internet applications, and social media.

Job Responsibility

Hire, train and supervise a national team of field marketing specialists (Shadow Reps).
Work closely with each Shadow Rep to understand their unique territory needs so you can guide them in providing best-in-class service to our retail partners.
Build an understanding of our global marketing platforms, product lines and wholesale channels in order to find dynamic ways for your team to execute on a local level.
Determine the right level of support for major products and key accounts and communicate that clearly and regularly to the field team.
Set goals for and ensure field marketing specialists comply with field service performance metrics, providing monthly or as-needed reporting to upper management.
Oversee key account projects or marketing initiatives as assigned.
Maintain and track individual and team travel/marketing budgets
submit monthly or quarterly reports to upper management.
Forecast, source and place orders for seed/demo product, promo items, and other tools needed by the field marketing team.
Maintain daily communication with Field Marketing Manager and weekly Sr. Account Marketing Manager and direct reports, providing quick and reliable feedback when needed.

Fulltime

Field Marketing Lead

Campfire is looking for a Field Marketing Lead to own and scale our experiential...

Location

United States , San Francisco; New York

Salary:

140000.00 - 180000.00 USD / Year

Campfire

Expiration Date

Until further notice

Requirements

6+ years of experience in field marketing or events, ideally in B2B SaaS or fintech
Proven track record of executing large-scale events (200+ attendees) from concept to completion
Experience managing direct reports or coordinating across cross-functional teams
Strong project management skills with ability to juggle multiple events simultaneously
Data-driven approach to measuring event success and optimizing programs
Comfortable with ambiguity and building programs from scratch in a fast-paced startup environment

Job Responsibility

Own our events strategy and calendar: Build and manage our annual events calendar across owned, sponsored, and partner events
Drive our events strategy as we expand internationally
Lead the strategy, planning, and execution of Finance Forward, our flagship AI Finance Summit
Develop our roadshow strategy to bring Campfire to key markets
Partner with sales and product on strategic event investments and sponsorships
Manage and scale field marketing programs: Manage our Field Marketing Specialist who owns dinners at scale, tradeshows, and webinars
Build scalable playbooks and systems for repeatable, high-quality event execution
Establish clear processes for pre-event promotion, day-of execution, and post-event follow-up
Create templates and documentation that allow the team to move faster without sacrificing quality
Execute flagship events end-to-end: Own all aspects of Finance Forward: venue, speakers, content, production, attendee experience, sponsorships

What we offer

Offers Equity

Fulltime

Field Marketing Lead

To power Stainless in its next phase of growth, we’re looking for a founding Fie...

Location

United States , New York; San Francisco

Salary:

Not provided

Stainless

Expiration Date

Until further notice

Requirements

4+ years of experience in field marketing, event marketing, or demand generation, preferably in B2B enterprise software
Have a proven track record of planning and executing events that drive measurable pipeline impact
Are highly organized with exceptional attention to detail and the ability to manage multiple events simultaneously
Build strong cross-functional relationships and can influence without authority across GTM and executive teams.
Are data-driven and comfortable setting goals, tracking performance, and iterating based on results
Communicate clearly and can craft compelling event narratives that resonate with technical and executive audiences
Thrive in fast-paced, ambiguous environments and can shift priorities quickly when business needs change
Have experience with CRM systems (Salesforce) and marketing automation tools

Job Responsibility

Develop and execute a comprehensive field marketing strategy, including executive dinners, customer panels, networking receptions, and conferences.
Partner closely with GTM leadership to identify target accounts, align on event goals, and ensure programming resonates with technical founders, engineering leaders, and executives at enterprise companies.
Manage end-to-end event execution including venue selection, vendor management, invitation strategy, registration tracking, and on-site logistics.
Collaborate with SDRs to drive event attendance and ensure timely post-event follow-up that converts attendees into qualified pipeline.
Build and maintain field marketing dashboards that track leading indicators (meetings booked, attendance rates) and lagging metrics (pipeline generated, closed-won revenue).
Create compelling event content, promotional copy, and post-event communications that reinforce Stainless’ brand and value proposition.
Manage field marketing budget, optimizing spend based on performance data.

What we offer

We offer competitive salary and generous equity grants.
Great healthcare coverage options (e.g., fully covered platinum plans).
Paid commuter benefits & similar.
Paid team lunch/meals during workdays.
Flexible PTO plus 3 weeks of company-wide vacation a year (2 weeks in December, 1 week at the end of the summer).
Flexible WFH and 1 month fully remote per year ("remote February").

Fulltime

Field Marketing Lead

Help bring AI agents to companies worldwide. Over the next decade, autonomous ag...

Location

Canada , Montreal

Salary:

Not provided

Botpress Technologies Inc.

Expiration Date

Until further notice

Requirements

3–5+ years of field marketing experience, ideally at a B2B SaaS company
Proven track record of running events that drive measurable business outcomes (pipeline, adoption, growth, partnerships, or community)
Strong strategic thinking paired with high execution ability — you can plan the motion and run the play
Comfortable owning a function from scratch, including building the roadmap, playbooks, and reporting frameworks
Strong project management skills, with the ability to manage multiple initiatives and stakeholders at once
Excellent collaborator who knows how to work cross-functionally and earn buy-in across teams
Confident working with third parties (partners, vendors, ambassadors, co-hosts, and external communities)
Strong grasp of performance measurement and experimentation — you care about what works, not what looks nice
Comfortable working in a developer and technical ecosystem, even if you aren’t technical yourself
Willing and able to travel as needed for events (including international travel)

Job Responsibility

Own and build Botpress’ field marketing function, including strategy, planning, execution, and performance measurement
Design and execute a high-impact event calendar across Montreal, international locations, and online formats
Lead a range of field marketing programs, including hackathons, workshops, webinars, and more
Build event programs that support both pipeline generation and product-led adoption, with clear goals for each initiative
Develop partner-led and community-led event motions, including co-hosted activations and ambassador-driven initiatives
Define success metrics for field marketing, track performance rigorously, and report insights that inform iteration and scale
Build repeatable playbooks for event formats that work — from planning templates to promotional processes to post-event workflows
Work with logistics support to coordinate vendors, venues, travel, budget tracking, and event execution details
Represent Botpress at events and in the ecosystem as a confident, professional presence for the brand

What we offer

Work at one of Canada’s fastest-growing AI start-ups
Work with a talented and passionate team
4 weeks of vacation
Paid sick and parental leave
Comprehensive health, dental, vision, travel, and life insurance
Funding for education and skills improvement
Fully-stocked fridge and cupboard – we take snacks seriously
Your own desk – no ‘hot-desk’-style sign-up systems
A vibrant office community, including weekly socials

Fulltime

Field Marketing Lead, Hackathon

We’re looking for an exceptional Field Marketing Lead, Hackathons to lead the ex...

Location

United States , San Francisco, Boston

Salary:

Not provided

Lovable

Expiration Date

Until further notice

Requirements

6+ years B2B field marketing experience with direct ownership of events programs (startups or high-growth SaaS strongly preferred)
Strong understanding of customer events/engagement and the direct correlation to social proof and adoption from this specific field motion
Proven track record planning content-driven events that directly influenced pipeline outcomes
Experience managing vendor relationships, procurement cycles, contract negotiation, and multi-partner coordination
Strong understanding of event promotion, outbound strategy, and pre/post nurture architecture
Skilled in funnel measurement: sourced vs influenced, velocity, conversion, ROI modeling for event spend
A passion for Lovable and it’s myriad of use cases across the customer, prospect, and partner audiences
Deep partnership experience with sales teams, a true GTM enablement mindset
Creative, resourceful thinker with strong instincts for content programming and experience design
You’re not afraid of working outside the 9-5, you find joy in working in a fast-pace environment that doesn't sleep

Job Responsibility

Own the B2B Hackathon field strategy across Enterprise customers, prospects, and partnerships focused on driving adoption of Lovable’s product across in-person and virtual formats
Plan, run, and optimize hackathons including registration, promotion, staffing, content, swag, onsite logistics, and post-event strategy
Work closely with PMM and customer marketing to ensure hackathon experiences and content is catered and built with relevance to the audience
Partner with sales, customer success, and partnership teams to identify key accounts for hackathon eligibility
Develop post-event frameworks, including channels of communication, follow-up messaging for our GTM team, and turning onsite experiences into scalable content motions for demand gen
Build the measurement strategy hackathons tying investment to pipeline, velocity, and influenced ARR
Manage event staffing, speaker prep, executive briefings, and attendee journeys to deliver premium experiences
Operate with urgency, creativity, and experimentation, rapidly testing what works to drive enterprise impact
Promote hackathons success across social channels and alongside customer marketing, develop content to push awareness in the market with demand gen partners

Fulltime

Field Marketing Lead – Enterprise

Lovable lets anyone and everyone build software with any language. From solopren...

Location

United States , San Francisco

Salary:

Not provided

Lovable

Expiration Date

Until further notice

Requirements

6+ years B2B field marketing experience with direct ownership of enterprise programs (startups or high-growth SaaS strongly preferred)
Proven track record planning 1:1 and 1:few executive events that directly influenced pipeline outcomes
Experience managing vendor relationships, procurement cycles, contract negotiation, and multi-partner coordination
Strong understanding of event promotion, outbound strategy, and pre/post nurture architecture
Skilled in funnel measurement: sourced vs influenced, velocity, conversion, ROI modeling for event spend
Experience running direct mail campaigns or account-layer personalization programs
Deep partnership experience with sales teams — a true GTM enablement mindset
Creative, resourceful thinker with strong instincts for content programming and experience design
Comfortable with ambiguity and a bias for action, continuous iteration, and revenue orientation
Willingness to travel 25-50% percent for field activations

Job Responsibility

Own the enterprise field strategy at Lovable, with a focus on 1:1, 1:few, and high-touch field programs
Plan, run, and optimize field events: dinners, roundtables, roadshows, CXO programs, industry field activations
Manage vendor selection, negotiation, procurement, and multi-vendor coordination with financial discipline
Build promotion playbooks for events including outbound strategy, sales enablement kits, messaging, and sequences
Support sales in pre-event targeting, invitation strategy, and outbound follow-through
Develop post-event follow-up frameworks, including persona messaging, lead routing, feedback intake, and pipeline acceleration tracks
Build the measurement strategy for field marketing, tying investment to pipeline, velocity, and influenced ARR
Run direct mail campaigns in coordination with sales including targeting, messaging, vendor oversight, deliverability, attribution
Develop outbounding programs with sales with persona angles, call-to-action frameworks, talk tracks, feedback loops in tight alignment with Product Marketing
Act as a co-pilot to sales leadership, bringing ideas, market insights, and tactical activation plans

Fulltime

Customer Lifecycle Marketing Lead – Brand Marketing (Buick GMC)

Vacancy Status: This posting is for an existing vacancy within the organization...

Location

Canada , Oshawa

Salary:

97800.00 - 146600.00 USD / Year

General Motors

Expiration Date

Until further notice

Requirements

Education: Bachelor's degree in Marketing, Business Administration, or a related field preferred, Post Secondary Education required.
Experience: 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results
Technical Skills: Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools
Analytical Mindset: Comfortable digging into data and surfacing actionable insights

Job Responsibility

Customer Lifecycle Strategy Development: Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation.
Unified View of Customer: Work with the Lifecycle Marketing team to ensure that the customer is at the center of your communication strategy.
Journey Mapping & Orchestration: Design and optimize customer journeys across lifecycle stages, ensuring each touchpoint is timely, relevant, and aligned to brand standards.
Campaign Execution: Lead the briefing of creative, managing timelines, and ensuring flawless delivery.
Channel Strategy: Lead the development and execution of a multi-channel activation strategy that goes beyond email to incorporate in-app messaging and SMS while ensuring the right message is being sent at the right time, through the most effective channel
System Integration: Collaborate with Lifecycle Marketing, data and digital teams to ensure CLM tools are effectively integrated into GM's broader marketing technology ecosystem.
Cross-functional Collaboration: Ensure brand, digital, media and regional teams are aligned on messaging and timing.
Performance Tracking: Monitor performance metrics, identifying opportunities for enhancement and driving continuous improvement.

What we offer

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave
Healthcare, dental, and vision benefits
Life insurance plans to cover you and your family
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement
GM Vehicle Purchase Plan for you, your family and friends

Fulltime

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