Field Marketing Lead, Hackathon Job at Lovable (San Francisco, Boston)

Field Marketing Lead, Hackathon

Lovable

Location:
United States , San Francisco, Boston

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We’re looking for an exceptional Field Marketing Lead, Hackathons to lead the execution and scaling of our global B2B hackathon programs across customers, cross-sell motions, prospects, and co-marketing partner events with marquee brands. You will be the engine behind high-impact, memorable, and measurable hackathon experiences that drive adoption, expand ecosystem engagement, and elevate Lovable’s presence in the market. Reporting into the Head of Enterprise Marketing, you will partner closely with GTM teams, product marketing, customer marketing, and developers to bring exceptional hands-on experience of Lovable to win the hearts and minds of teams.

Job Responsibility:

Own the B2B Hackathon field strategy across Enterprise customers, prospects, and partnerships focused on driving adoption of Lovable’s product across in-person and virtual formats
Plan, run, and optimize hackathons including registration, promotion, staffing, content, swag, onsite logistics, and post-event strategy
Work closely with PMM and customer marketing to ensure hackathon experiences and content is catered and built with relevance to the audience
Partner with sales, customer success, and partnership teams to identify key accounts for hackathon eligibility
Develop post-event frameworks, including channels of communication, follow-up messaging for our GTM team, and turning onsite experiences into scalable content motions for demand gen
Build the measurement strategy hackathons tying investment to pipeline, velocity, and influenced ARR
Manage event staffing, speaker prep, executive briefings, and attendee journeys to deliver premium experiences
Operate with urgency, creativity, and experimentation, rapidly testing what works to drive enterprise impact
Promote hackathons success across social channels and alongside customer marketing, develop content to push awareness in the market with demand gen partners

Requirements:

6+ years B2B field marketing experience with direct ownership of events programs (startups or high-growth SaaS strongly preferred)
Strong understanding of customer events/engagement and the direct correlation to social proof and adoption from this specific field motion
Proven track record planning content-driven events that directly influenced pipeline outcomes
Experience managing vendor relationships, procurement cycles, contract negotiation, and multi-partner coordination
Strong understanding of event promotion, outbound strategy, and pre/post nurture architecture
Skilled in funnel measurement: sourced vs influenced, velocity, conversion, ROI modeling for event spend
A passion for Lovable and it’s myriad of use cases across the customer, prospect, and partner audiences
Deep partnership experience with sales teams, a true GTM enablement mindset
Creative, resourceful thinker with strong instincts for content programming and experience design
You’re not afraid of working outside the 9-5, you find joy in working in a fast-pace environment that doesn't sleep
Comfortable with ambiguity and a bias for action, continuous iteration, and revenue orientation
Willingness to travel 25-50% percent for field activations

Additional Information:

Job Posted:
February 13, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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