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Field Marketing Lead – Enterprise

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Lovable

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Location:
United States , San Francisco

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Salary:

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Job Description:

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started. We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

Job Responsibility:

  • Own the enterprise field strategy at Lovable, with a focus on 1:1, 1:few, and high-touch field programs
  • Plan, run, and optimize field events: dinners, roundtables, roadshows, CXO programs, industry field activations
  • Manage vendor selection, negotiation, procurement, and multi-vendor coordination with financial discipline
  • Build promotion playbooks for events including outbound strategy, sales enablement kits, messaging, and sequences
  • Support sales in pre-event targeting, invitation strategy, and outbound follow-through
  • Develop post-event follow-up frameworks, including persona messaging, lead routing, feedback intake, and pipeline acceleration tracks
  • Build the measurement strategy for field marketing, tying investment to pipeline, velocity, and influenced ARR
  • Run direct mail campaigns in coordination with sales including targeting, messaging, vendor oversight, deliverability, attribution
  • Develop outbounding programs with sales with persona angles, call-to-action frameworks, talk tracks, feedback loops in tight alignment with Product Marketing
  • Act as a co-pilot to sales leadership, bringing ideas, market insights, and tactical activation plans
  • Partner closely with content, brand, comms, and product marketing for narrative and programming alignment
  • Manage event staffing, speaker prep, executive briefings, and attendee journeys to deliver premium experiences
  • Operate with urgency, creativity, and experimentation — rapidly testing what works to drive enterprise impact

Requirements:

  • 6+ years B2B field marketing experience with direct ownership of enterprise programs (startups or high-growth SaaS strongly preferred)
  • Proven track record planning 1:1 and 1:few executive events that directly influenced pipeline outcomes
  • Experience managing vendor relationships, procurement cycles, contract negotiation, and multi-partner coordination
  • Strong understanding of event promotion, outbound strategy, and pre/post nurture architecture
  • Skilled in funnel measurement: sourced vs influenced, velocity, conversion, ROI modeling for event spend
  • Experience running direct mail campaigns or account-layer personalization programs
  • Deep partnership experience with sales teams — a true GTM enablement mindset
  • Creative, resourceful thinker with strong instincts for content programming and experience design
  • Comfortable with ambiguity and a bias for action, continuous iteration, and revenue orientation
  • Willingness to travel 25-50% percent for field activations

Additional Information:

Job Posted:
February 13, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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