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The Field Marketing Director will oversee strategic decisions, improve operational and marketing efforts, manage financial goals, and maintain a high-performing team. Responsibilities include developing marketing plans, analyzing financial results, and traveling to markets to identify best practices.
Job Responsibility:
Oversees and supports strategic decisions from the National and Regional level, as well as local
oversees operational aspects of merchandise execution
expands brand presence in each market by developing an annual marketing plan, utilizing local opportunities for billboards, radio, and other media
improves results of under-performing assets by developing imaginative and complex methods, procedures, products, systems and/or innovative programs
analyzes financial results, recommends promotions and category changes to meet/exceed established goals, aligning with the National and Regional Merchandising functions
anticipates and reacts to competitive activity within each market by reviewing, analyzing and providing recommendations aligning with the National and Regional Merchandising functions
ensures implementation of marketing/merchandising plans and initiatives by communicating with Retail Operations Directors and Market District Managers
maximizes marketing/merchandising and profit opportunities by visiting local markets to identify and implement best practices throughout the Business Unit and shares results company-wide, following the directives of the National and Regional levels
achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, initiating corrective actions
allocates program costs by preparing operational and risk reports for analyses
maintains staff by recruiting, selecting and orienting employees
maintains staff job results by training, coaching, counseling and disciplining employees, planning, monitoring and appraising job results
maintains professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, or participating in professional societies
contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines
Requirements:
Bachelor’s degree in marketing or related field preferred
other combinations of job-related experience and education that meet the requirements may be substituted
ten years of experience or more preferred, including a minimum of seven years of management responsibility
experience with MS Outlook, Excel, PowerPoint and Word preferred
may require up to 50% travel
valid driver’s license required
What we offer:
Equal Opportunity Employer
reasonable accommodations under the ADA and certain state or local laws
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