Field Marketing Director - Corrections Job at Aramark (Philadelphia)

Job Description

The Director of Marketing translates brand strategy into revenue impact by enabling Sales and Go‑to‑Market teams with clear, consistent, and compelling messaging across all client‑facing materials. Partnering closely with Sales, Operations, and Functional teams, this leader develops sales‑ready content that improves win rates, accelerates pipeline growth, and maintains brand integrity. This role leads the strategic development and communication of marketing content to support sales growth, market insights, client acquisition and retention, and value creation across the Aramark Correctional Services line of business. The ideal candidate is a collaborative, creative leader with a strong passion for writing and storytelling.

Job Responsibility

Collaborate in the leadership of the strategy, development, and production of sales proposals and presentations, ensuring alignment with brand standards, growth objectives, and revenue goals
Assess client requirements and develop pursuit strategies informed by research, stakeholder interviews, and business priorities
Write, edit, and proofread proposal and sales content to ensure clarity, compliance, and persuasive impact
Manage timelines, reviews, and approvals to ensure on‑time delivery and consistent quality throughout the process
Clearly articulate the company’s value proposition and competitive differentiation across all sales and proposal materials
Govern brand voice, messaging frameworks, and visual standards across sales, marketing, and proposal assets, ensuring corporate identity compliance, accuracy, and high‑quality visuals
Maintain and enhance proposal boilerplates, templates, FAQs, and reusable content libraries to improve efficiency and consistency
Synthesize content from multiple contributors into cohesive, compelling narratives with strong alignment between messaging, graphics, and layout
Partner with proposal writers, designers, and cross‑functional teams to ensure consistent execution and messaging
Support the development of sales enablement materials, including sell sheets, videos, and templates, aligned to growth strategy
Stay current on industry trends, customer needs, and competitive positioning to inform content strategy
Regularly review content performance and leverage sales feedback and proposal outcomes to continuously refine messaging and strategy

Requirements

Minimum of 5 years of professional experience in proposal writing, editing, brand marketing, and/or sales enablement
Demonstrated success delivering complex, high‑value proposals and strategic sales content that drives business outcomes
Exceptional writing, editing, and storytelling skills, with the ability to distill complex information into clear, compelling messaging
Strong organizational skills with the ability to manage multiple priorities and deadlines in a fast‑paced environment
Strategic thinker with strong analytical, problem‑solving, and influencing capabilities
Client‑oriented, collaborative professional with a high degree of integrity and discretion
Advanced proficiency in Microsoft Office, particularly PowerPoint
Technically capable and comfortable learning and adopting new tools, technologies, and systems
Exceptional communicator with the ability to build strong professional relationships through clear, effective oral, written, presentation, and listening skills
Highly organized and detail‑oriented, with demonstrated project management capability and the ability to manage multiple priorities under tight deadlines
Adaptable and agile, able to navigate rapidly shifting priorities in a fast‑paced, highly matrixed organization
Self‑motivated, high‑energy leader with strong time‑management skills, a willingness to learn, and a proven track record of initiative, accountability, and results
Strategic thinker with strong leadership, problem‑solving, and analytical skills, capable of developing innovative solutions for diverse business and client needs
Professional, positive, and client‑focused, with unquestioned integrity and the ability to maintain confidentiality of proprietary information
Bachelor’s degree from an accredited college or university, preferably in Marketing, Communications, Business or related field

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Field Marketing Director - Corrections

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