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The Field Marketing Coordinator is responsible for assisting in the planning and execution of marketing and community events in the assigned territory. Identify opportunities in the markets for sponsorship, charitable giving, advertising or other activities and coordinate execution of events: signage, food deliveries, staffing, etc.
Job Responsibility:
Identify and evaluate various sponsorship or community involvement opportunities in local market areas, present recommendations and negotiate deals
Conduct consumer-facing marketing activations such as in-store demos and events
Increase brand awareness at retail through consumer education and engagement, driving in-store sales and building customer loyalty
Track all activity, stats, and consumer insights/feedback through detailed and constructive recap reports
Consistent and proactive communication with field marketing Manager to coordinate demo/event logistics, integrate best practices, and share your success stories and key learnings
Execute, either directly or through the management of agency resources, all aspects of sponsored event participation. Execution will include signage development and placement, sampling set up, games and giveaways and other programs
Perform retail checks for accurate marketing signage placement, schematic plans, sampling performance, competitive price checks as needed
Having awareness of the community and being connected with those that reach our brand pillars, ultimately opening doors for events and other sampling activities
Requirements:
1-2 years of experience in events, retail, customer service, or related fields
Bachelor’s degree in marketing or related area, or equivalent work experience
Strong computer aptitude in MS-Office
Excellent communicator, both verbal and written, with the ability to influence at all levels of the organization with a positive approach
Basic understanding of Spanish language
reading, writing, and speaking
Must be available to work during the weekends (demos and tradeshows)
Must be punctual, professional, reliable, highly meticulous, self-motivated, and results driven
Must be outgoing, attentive, and comfortable engaging in conversation with customers and retailer partners
Must have confidence and the ability to connect with a diverse spectrum of customers and retail staff
Nice to have:
Solid understanding of consumer communications principles and practice
Project management skills
Ability to manage multiple projects with tight timelines without sacrificing attention to detail
Has a passion for cultivating relationships, managing, and mentoring creatives, and can use that rapport to align teams around a vision
Solid understanding of local market creative and cultures