Field Marketing Coordinator

• Develop and implement the social media and public relations strategy, coordinating with the sales and marketing team across campus to ensure its efficiency
• Handle social media and public relations campaigns and day-to-day activities
• Lead presence on social networking sites including Instagram, Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
• Become an advocate of the Company in social media spaces, engaging in dialogues and responding to questions where appropriate
• Run a Blogger outreach program and build an active brand ambassador network to spread the word about the Company
• Establish and supervise effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on efficiency of campaigns
• Share feedback insights gained from social media monitoring with the Operations teams
• Works with Marketing Coordinator to make daily updates to the Company Website including menu correctness, video content, and written content
• Collaborate with design and other team members to develop compelling content plans
• Work with subject matter authorities on a variety of topics and translate that information into captivating and concrete storytelling
• Think strategically and participate in creative concepts in a wide range of media
• Establish positive relationships across departments and an understanding of client needs, the consumer experience, marketing strategy and operational capabilities
• Supervise company presence in social media, local and industry media

• Bachelor’s Degree in journalism, advertising, communications, marketing or English
• Public relations, Marketing, Sales, Community Management experience, a plus
• Outstanding knowledge and skills of all social media
• Strong organizational and collaborative skills
• Have a solid understanding of principles of Search Engine Operations (SEO)
• Ability to balance multiple projects while meeting demanding deadlines, producing high quality work and projecting a positive attitude
• Standout colleague, with the confidence to take the lead and guide other departments when necessary
• Good understanding of technology and social media applications, and can pick up new tools quickly
• Must be able to effectively communicate and understand directions
• Must be able to understand safety rules, Aramark Alcohol Regulations, operating and maintenance instructions and procedures
• Ability to understand and use Microsoft Office
• Strong organization skills and attention to detail
• Flexible availability
• Knowledge of Adobe Acrobat and other graphic design program
• 2 years of work experience

Public relations, Marketing, Sales, Community Management experience, a plus