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Profound is on a mission to help companies understand and control their AI presence. As Field Marketer, you will own the strategy and execution of Profound’s field marketing motion, including tradeshows, regional events, ABM activations, partner programs, and multi-touch campaigns that turn real-world engagement into real revenue. This is a roll up your sleeves, get it done, deeply sales-aligned position.
Job Responsibility:
Build and execute multi-touch EMEA-based field marketing campaigns tied to tradeshows, conferences, regional events, and ABM initiatives
Drive Profound’s EMEA tradeshow strategy end to end
Partner closely with Sales and SDRs to align on ICPs, account lists, outreach sequences, meeting goals, and follow-up
Think in campaigns and build scrappy, multi-channel activations
Actively support pipeline generation by booking meetings, helping pitch on the floor, jumping into conversations
Design and run field ABM programs across one-to-few and one-to-many motions that combine events, direct mail, social, email, and outbound
Work with partners to amplify joint go-to-market efforts
Collaborate with content and social teams to extend field moments into LinkedIn, thought leadership, and post-event narratives
Manage vendors, sponsorships, logistics, timelines, and budgets
Track and report on performance including meetings held, pipeline influenced, conversion rates, and qualitative sales feedback
Continuously test, iterate, and improve in a fast-paced environment
Requirements:
Experience building and executing field marketing or demand generation programs in B2B SaaS or technology, including tradeshows, roadshows, regional events, ABM, and outbound-aligned campaigns
Strong understanding that great field marketing is campaigns plus sales alignment
Comfortable working side by side with Account Executives and SDRs
Strong instincts for messaging, audience targeting, and on-the-ground execution
Organized, scrappy, and resourceful
Data-minded and focused on pipeline, influence, and what actually moved the needle
Experience with social amplification, LinkedIn programs, partner marketing, or early-stage companies