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As a Field Integrated Marketing Intern, you will drive Microsoft's business objectives through integrated marketing campaigns aligned to globally defined priorities, strategies, and programs. You will develop local marketing plans that drive customer demand based on global program availability, functional expertise and local market knowledge and insights. Ensure marketing plan execution upholds global strategic guidance, regulatory and compliance standards and Microsoft Accessibility and Privacy principles.
Job Responsibility:
Coordinates with local teams, including Program Marketing Managers (PMMs), Sales, Communications, Finance, and Business Operations to establish the appropriate marketing plan, with guidance from others on their team
Contributes to the delivery of the marketing plan
Contributes to reports and analysis of customer metrics
Assists with the creation of reports and analyses of customer metrics to identify opportunities to improve customer engagement by collaborating with engine owners
Builds knowledge of local customer segments, audience landscapes, and programs
Aligns digital-engine plan with critical company focuses such as privacy, accessibility, and compliance with guidance
Delivers local events and campaigns that are aligned to the global-event framework, leveraging appropriate target lists and digital tools
Reads and interprets marketing performance and marketing spend reports, using analytical knowledge to extract insights from data
Under guidance, provides data-driven insights leveraging available Global Demand Center (GDC) tools and dashboards to optimize marketing strategy and delivery
Assists with orchestrating and completing work needed across local stakeholders for Rhythm of Connection (RoC) meetings
Tracks marketing-related spending against planned estimates
Executes standardized, scalable, compliant, and efficient marketing execution by leveraging global capabilities, engines, and tools via MSC (Marketing Service Central) in partnership with Global Demand Center (GDC) stakeholders
Requirements:
Currently pursuing a Bachelor's degree in Business, Marketing, Communications, Economics, Public Relations, or related field
Must have at least one quarter/semester of school remaining following the completion of the internship
Must be legally authorised to work in France (has citizenship or has been granted a valid visa or work permit)
Must speak English and French to C1 level or above