Field Executive

A. Sales Related Responsibilities Sales Support - Review retail sales targets and performance of each door on a monthly basis with ASOM - Analyze performance of business vs. sales objectives, sales trends and competition - Generate sales reports - Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters - Coordinate and execute the setup of all promotions, in-store programs and activities - Ensure BAs are aware of the marketing calendar, promotions etc - Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses) Marketing Support - Coordinate and execute Newness, promotions and in-store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team. - Monitor product trends, performance and identify potential sales opportunities to ASOM and Marketing team. - Ensure all go-to-market materials and promotional elements are available on time in store to support launches. - Provides promotions report to sales & marketing team post-campaign implementation as well as competitive intelligence on competitors' programmes. Supervision and Team Management of Beauty Advisors - Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters - Ensure BA uphold grooming standards of the brand they represent B. Education - Train and develop Beauty Advisors Counter Coaching - Connect with BAs both through Virtual Learning Tools and in-store meetings to train and coach on general selling skills i(e.g. how to service customers, how to upsell/ / cross sell, how to improve one's productivity. - Coach BA's on brand stories, hero products, and other important brand-specifics for ELC brands close by on the sales floor - Utilize E-learning platforms, including brand-agnostic content, to coach BAs towards improving customer experience and sales productivity. - Conduct Beauty Advisors/ Generic Staff Training of smaller doors - Closely collaborate with the Education team to develop all training/ coaching materials based on touchpoint needed. Sales & Education Executives are more likely to focus on brand-agnostic topics and to reinforce learnings around branded concepts first introduced by the Education Team - Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity Orientation / Basic New hires training - Conduct initial on-boarding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travel-retail working environment. C. General - Spend minimum 70 percent of time in-store, working and coaching BAs.