Job Description
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. Description A. Sales⁃Related Responsibilities Sales Support - Review retail sales targets and performance of each door on a monthly basis with ASOM - Analyze performance of business vs. sales objectives, sales trends and competition - Generate sales reports - Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters - Coordinate and execute the setup of all promotions, in⁃store programs and activities - Ensure BAs are aware of the marketing calendar, promotions etc - Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses) Marketing Support - Coordinate and execute Newness, promotions and in⁃store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team. - Monitor product trends, performance and identify potential sales opportunities to ASOM and Marketing team. - Ensure all go⁃to⁃market materials and promotional elements are available on time in store to support launches. - Provides promotions report to sales & marketing team post⁃campaign implementation as well as competitive intelligence on competitors' programmes. Supervision and Team Management of Beauty Advisors - Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters - Ensure BA uphold grooming standards of the brand they represent B. Education - Train and develop Beauty Advisors Counter Coaching - Connect with BAs both through Virtual Learning Tools and in⁃store meetings to train and coach on general selling skills i(e.g. how to service customers, how to upsell/ / cross sell, how to improve one's productivity. - Coach BA's on brand stories, hero products, and other important brand⁃specifics for ELC brands close by on the sales floor - Utilize E⁃learning platforms, including brand⁃agnostic content, to coach BAs towards improving customer experience and sales productivity. - Conduct Beauty Advisors/ Generic Staff Training of smaller doors - Closely collaborate with the Education team to develop all training/ coaching materials based on touchpoint needed. Sales & Education Executives are more likely to focus on brand⁃agnostic topics and to reinforce learnings around branded concepts first introduced by the Education Team - Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity Orientation / Basic New hires training - Conduct initial on⁃barding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travel⁃retail working environment. C. General - Spend minimum 70 percent of time in⁃store, working and coaching BAs.
