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Arize Logo Arize · -

Field Events Marketing Manager

United States, San Francisco Bay Area 115000.00 - 141000.00 EUR / Year · Job Posted March 05, 2026
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Job Description

We're looking for an experienced Field Marketing Manager to drive pipeline generation and regional marketing strategy across key markets. This role requires someone who can develop targeted messaging for technical audiences, execute multi-channel field campaigns, and work hand-in-hand with sales to accelerate opportunities and close deals. You'll own the strategy and execution of field marketing programs including events, account-based marketing, regional campaigns, and sales enablement—all focused on measurable pipeline impact.

Job Responsibility

  • Own pipeline targets for assigned regions/segments and develop integrated field marketing programs to generate and accelerate opportunities
  • Partner closely with sales leadership and account executives to identify target accounts, understand regional priorities, and create campaigns that move deals forward
  • Develop and execute localized marketing campaigns across multiple channels including events, digital advertising, direct mail, email, and partner marketing
  • Design and execute targeted ABM plays for strategic accounts in partnership with sales
  • Own field event strategy as a key pipeline driver, including executive dinners, customer roundtables, developer meetups, and sponsored activations at industry conferences
  • Develop compelling messaging and positioning for regional campaigns that speak to customer pain points and Arize's differentiation
  • Establish clear metrics for all field marketing programs with focus on pipeline generation, opportunity acceleration, and ROI

Requirements

  • 3+ years of B2B field marketing experience with strong event management background, preferably in technical or developer-focused companies
  • Proven track record managing both large-scale conferences (500+ attendees) and intimate executive/customer events with demonstrable pipeline impact
  • Experience with end-to-end event logistics including venue selection, vendor negotiations, budget management, registration, and day-of execution
  • Strong ability to partner with sales teams to identify high-value event opportunities and convert attendees into qualified pipeline
  • Excellent project management skills with ability to juggle multiple events and campaigns simultaneously across different regions
  • Experience negotiating with vendors (venues, caterers, AV providers) and managing event budgets effectively
  • Strong messaging and positioning skills with ability to craft compelling narratives for technical audiences and create event-specific content
  • Data-driven mindset with experience tracking event ROI, pipeline contribution, and using insights to optimize future programs
  • Self-starter who thrives in fast-paced environments and can manage both strategic planning and hands-on execution
  • Based in or willing to relocate to the San Francisco Bay Area
  • Flexibility to travel approximately 30-40% of the time and work some

Nice to have

  • Experience in the AI and/or developer tools space
  • Existing relationships with event venues in SF and NYC
  • Background creating engaging experiences for technical audiences
  • Familiarity with event technology platforms and marketing automation tools

What we offer

  • competitive equity package
  • comprehensive benefit package, including: medical, dental, vision, 401(k) plan, unlimited paid time off, generous parental leave plan, and others for mental and wellness support
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