Field Community Marketing Manager

• Develop and execute field marketing strategies that drive awareness, trial, and conversion across priority markets
• Recruit, train, and manage a team of part-time brand ambassadors to support local sampling, demos, and retail programs
• Lead the planning, execution, and recap of local events, partnerships, and occasion-based sampling programs
• Partner with sales teams and distributors to support retail execution and drive velocity at the store level
• Identify and build relationships with local influencers, community leaders, gyms, and wellness-focused organizations aligned with brand values
• Support retail merchandising efforts and ensure brand consistency in the field across all touchpoints
• Collaborate with digital and social media teams to generate engaging content from field activations
• Monitor, track, and report on program KPIs and ROI, including sampling volume, store lift, demo conversion, and engagement metrics
• Maintain inventory of product and field marketing materials
• manage logistics, shipping, and storage
• Manage program budgets, field team scheduling, and compliance with operational standards
• Act as the face of the brand in the field and a key resource for regional consumer and customer insights

• 5+ years of field marketing experience in the CPG, beverage, or wellness space
• Proven experience hiring, training, and managing field teams or brand ambassadors
• Strong project management and organizational skills with the ability to juggle multiple priorities
• Demonstrated experience supporting retail sales and working cross-functionally with sales or distributor partners
• Strong communication and networking skills
• able to build relationships and open doors in local communities
• Creative problem-solver with a deep understanding of event execution, brand storytelling, and consumer engagement
• Proficient in Microsoft Excel, PowerPoint, and CRM tools (e.g., Repsly or similar platforms)
• Willingness to work a flexible schedule, including nights and weekends as needed
• Must have a valid U.S. driver’s license and meet company driving policy requirements
• Ability to lift 50 lbs and meet the physical demands of event setup and activation

Social media and design experience a plus

• Competitive compensation and benefits package
• Career development and growth opportunities