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Advocate Group Logo Advocate Group · Sales

Field Activation Manager

United Kingdom, London · Job Posted February 01, 2026
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Job Description

Join a globally recognised, premium drinks portfolio with serious heritage and ambition in the UK On Trade. This is a high-impact field role sitting at the intersection of brand, customer and commercial execution, owning activation in some of the most influential outlets in the country. Field based covering London, South East and South Coast (1 day a week in London HQ).

Job Responsibility

  • Lead end-to-end On Trade field activation across priority outlet clusters including premium pubs, cocktail bars and high end venues
  • Deliver a structured, insight-led outlet activation framework, translating brand strategy into standout in-venue execution
  • Identify, plan and deliver flagship activations within high-potential and priority partner outlets
  • Own POS, visibility, consumer engagement and trial-driving activity across the path to purchase
  • Work closely with Sales, Brand and Channel Marketing teams to align commercial objectives with activation plans
  • Manage activation budgets, agency partners and post-activity evaluation to maximise ROI and insight

Requirements

  • Experience in On Trade commercial, field sales or customer / channel marketing within drinks or FMCG
  • Strong understanding of outlet-level activation, visibility and experiential execution
  • Confident managing multiple projects across multiple venues with pace and precision
  • Commercially aware — able to balance brand standards with customer objectives and operational realities
  • Comfortable working field-based, independently and cross-functionally
  • Energetic, organised and solutions-focused, with a genuine passion for the On Trade

What we offer

  • Competitive salary, bonus and extensive benefits package
  • Full expensed travel and tools to do the job properly
  • Strong internal exposure and progression potential within a premium drinks environment
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