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Federal Marketing Lead

United States, Washington DC · Job Posted February 16, 2026
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Job Description

We're looking for a federal marketer to translate Cognition’s incredible commercial story into a federal-specific narrative and market that narrative across channels. This is a senior individual contributor role reporting to the Head of Product Marketing. You'll work at the intersection of marketing, policy, and sales. This is a hands-on, cross-functional role. You'll be creating decks, materials, running campaigns, and leading event strategy. You'll work with our federal sales, core marketing, and policy teams. You’ll help prioritize accounts, build the messaging, materials and campaigns to support those accounts, and drive pipeline in coordination with the sales team. You’ll work with our policy team to drive a unified narrative in DC and create content, events, and other assets that reflect that narrative. Finally, you’ll work on our brand awareness in DC: media appearances, content, and events that improve our buyers’ understanding of our business and value props.

Job Responsibility

  • Understand the federal buyer: Develop deep knowledge of federal procurement, buyer personas, and competitive dynamics to inform how we position and sell the Cognition Platform in DC
  • Build sales & marketing materials: Create the decks, one-pagers, case studies, and web content that help our federal sales team win
  • Coordinate account marketing: Work with sales to prioritize target accounts and coordinate marketing campaigns that support them—through content, email, events, and direct outreach—coordinating with the central marketing team as needed.
  • Tell customer stories: Develop case studies and narratives that demonstrate Cognition's federal impact, working within compliance constraints
  • Drive event strategy & content: Partner with our central events team and sales to produce convenings and summits in DC - ensuring the right people are in the room and the content is compelling.
  • Connect the functions: Work across policy, sales, and central marketing to ensure Cognition's federal GTM is unified and effective
  • Represent Cognition in DC: Build relationships with the people who shape federal tech—Hill staff, think tank fellows, defense journalists, staffers etc.

Requirements

  • Experience in the federal space—in government, at companies selling to government, or adjacent roles like think tanks, defense media, or policy organizations
  • Strong written and verbal communication skills, with the ability to translate technical concepts for non-technical audiences
  • A builder mindset: you're excited to create materials, run campaigns, and ship
  • Comfort working across functions and navigating ambiguity
  • Experience in marketing, deployment strategy, or business operations
  • Comfort in fast-paced, high-intensity environments
  • Technical background or deep interest in AI and software

Nice to have

  • Existing relationships in federal tech, defense, or national security policy
  • Experience with account-based marketing or enterprise sales enablement

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