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The Family Segment Manager is a senior leadership role responsible for owning and developing Vodafone’s Family (Household) segment as a core pillar of the company’s commercial strategy. The role leads the end-to-end management of converged propositions across postpay, fixed, TV, and value-added services, with full P&L ownership and go-to-market responsibility. It plays a critical role in maximizing household value through bundling, increasing customer lifetime value, and strengthening long-term retention. This is a high-impact role combining commercial ownership, segment strategy, and cross-functional leadership, directly influencing revenue growth and customer loyalty.
Job Responsibility:
Define and lead the Family segment strategy as a core growth pillar, setting a clear vision for Vodafone’s household proposition and identifying growth opportunities through customer insights, market trends, and competitive analysis
Own the full P&L of the Family segment across postpay, fixed, and TV, driving revenue growth, ARPU uplift, margin optimization, and closely monitoring performance to take corrective actions when needed
Lead the end to end go to market strategy for all Family propositions, defining commercial offers, pricing and bundling, and ensuring strong execution across all channels (retail, digital, inbound, outbound)
Design and evolve converged and bundled offers combining postpay, fixed, TV, and value added services, ensuring simplicity, competitiveness, and strong customer value perception
Drive customer lifetime value and retention through loyalty, upsell and cross sell initiatives, while collaborating closely with Product, Commercial, Digital, Retail, Finance, and CX teams to ensure aligned end to end execution
Requirements:
8–12+ years of experience in commercial, marketing, or product roles and proven experience with P&L ownership and delivering business growth
Strong understanding of telco products (postpay, fixed, TV) and convergence strategies
Experience in managing complex, multi-product propositions
Strong leadership and stakeholder management skills
Ability to translate strategy into execution across multiple channels combined with with high level of ownership, accountability, and results orientation
Data-driven mindset with strong analytical capabilities
What we offer:
Award-winning work environment -certified #1 Top Employer in Greece
Competitive pay, bonus & remuneration package
Private Health & Medical Insurance
Hybrid way of working: a blend of remote and office-based working, including the option to work from abroad
Unlimited connectivity with our mobile, landline and Vodafone TV services – Experience first what our customers love
Unlimited access to learning resources and trainings
Vodafone Parental Leave: 16 weeks of fully paid parental leave to all employees regardless of gender, sexual orientation or length of service
Remote work equipment to help you create a comfortable, ergonomic workspace at home
Spirit of Vodafone days: dedicated time to pause, develop new skills and connect with our teams, values and services
Extra days off: Vodafone Day, Family Day, Volunteering Day
Office amenities (subject to the office location): such as restaurant, beauty corner, gym and parking